HG Fabric
For RevOps, strategy, data, and GTM AI teams that need one trusted view of accounts, markets, and buyers. HG Fabric shows which companies to target, why they would buy, and when to engage.
HG Fabric is the foundation of the HG Insights Contextual Intelligence Platform. It connects technographics, IT and AI spend, buyer intent, corporate hierarchies, funding data, mergers and acquisition intelligence and contacts to one company identity, then delivers that intelligence by API or Direct Feed to RevOps, strategy, data teams, and AI agents.
Which problems does HG Fabric solve?
GTM teams have more data than ever. The challenge is understanding how those signals connect and what they mean for each account. HG Fabric addresses these common data gaps that make GTM intelligence harder to use.
Fragmented account records
The same company can appear across multiple records, subsidiaries, domains, and systems. Account coverage becomes fragmented, territories become harder to manage, and contact information are not inline with the targeted accounts.
Intent without context
An intent signal tells you that an account is researching. It does not necessarily tell you whether that company already uses the category, runs a competitor, or has no existing technology footprint.
Without account context, different buying situations can look like the same signal.
Static snapshots
A single snapshot of installed technology only shows what's there today, not whether it was just added, replaced, or removed. Without first-seen and last-seen dates, a team cannot see that movement in the company, and misses the moment when a buying window opens.
AI agents that guess
An AI agent cannot detect what is missing from its data. When context is absent, the agent infers something plausible and returns a confident, wrong answer, and the error scales across every account the agent touches.
What does HG Fabric do?
Unified company identity and hierarchy
HG Fabric connects technology installs, spend estimates, intent, contacts, funding, and other account signals to the same HG Insights Company ID (HG ID), with parent, subsidiary, and location relationships mapped across the company hierarchy.
Unified company identity gives RevOps and data teams one account record instead of several. Territory plans stop splitting one buying organization across reps, spend stops being double-counted after a merger, and AI agents working from HG Fabric resolve duplicate companies without manual reconciliation.
Timestamped technology intelligence
HG Fabric tracks 70K+ technologies, with 370M+ installations verified in the last two years and 648M+ verified all time. Every install carries first-seen and last-seen dates, intensity, and 15+ years of history, including behind-the-firewall hardware and on-premises software that web scraping cannot detect.
See not only what technology is present, but what changed. Identify adoption, replacement, and competitive movement using the history behind the current install.
Spend and contract intelligence
HG IT Spend forecasts how much each company will spend over the next 12 months across 150+ IT categories, tracking $5 trillion in projected IT investment and 97% of global B2B ICT spend. HG AI Spend forecasts next-12-month spend across 14 AI categories.
See the total size of a category and the specific companies that make it up, from the same dataset, not two separate reports that don't reconcile. Because HG Fabric builds spend from the account up, strategy and sales plan and execute from one view. Size the category, see where the budget sits by geography and industry, and hand sales the list.
Buyer intent
HG Buyer Intent combines product-matched intent, connecting web research data with HG’s product installs and deployment history data, and active research intent from TrustRadius, capturing verified buyer activity across 36,000 products from a community of 12M+ buyer evaluations.
Understand what an intent signal means in the context of the account's existing technology and buying situation, then align the GTM motion to that context. A single list becomes separate audiences for acquisition, expansion, and displacement.
Computed signals
HG Fabric calculates signals no single source provides: Momentum (whether a product is gaining or losing ground, with 3 years of history refreshed monthly), Cloud Maturity, AI Maturity, Mentions of initiatives such as LLM development, and funding intelligence covering $696.7B in venture funding.
These signals answer questions no raw data point can on its own. Momentum shows whether a product is gaining or losing ground. A recent funding round flags a new budget before it is committed.
What contact data does HG Fabric include?
Coverage
HG Insights Contact Intelligence delivers 200M+ contact records, in 190+ countries, inside the same Fabric feed that powers account strategy. Every contact arrives pre-joined to the HG Insights Company ID and its firmographic, technographic, IT spend, intent, and AI maturity signals.
Quality and refresh
HG Insights Contact Intelligence filters the contact universe to current employees only: records with a confirmed start date and no end date. Work email and direct phone are checked at delivery through a multi-source waterfall, and the demographic file is re-ingested monthly to reflect role changes, new hires, and departures.
Functional Area Intelligence (FAI)
Functional Area Intelligence (FAI) connects contacts to the technology used across departments, roles, and locations. FAI tracks department and role-level technology usage across 2M unique domains and 10M unique company sites.
Activation
Revenue teams define a segment in HG Fabric using filters such as seniority, function, tenure, and location alongside every company and signal filter, then receive a delivery-ready contact file for ABM, outbound, or CRM workflows.
The result is contact data connected to the same account intelligence used for targeting and prioritization, without a separate contact-data vendor or workflow.
See Smart Contact Enrichment for how teams apply HG Insights contact data inside CRM workflows.
How does HG Fabric work?
HG Fabric brings together 15+ years of historical technology intelligence, the HG global signaling network including Cloud Dynamics detection, and buyer signals from TrustRadius. A proprietary domain-specific model connects, classifies, and interprets these sources into decision-ready intelligence.
HG Fabric connects installs, spend, intent, contacts, funding events, and corporate relationships to the HG Insights Company ID and company hierarchy. This creates a shared account structure across the intelligence used by downstream GTM and AI workflows.
A domain-specific model timestamps each record with first-seen and last-seen dates, HG Fabric calculates derived signals such as Momentum and AI Maturity, and classifies intent against installed technology as expansion, displacement, complementary, or whitespace. This adds context to the underlying records so teams can interpret change, not just observe activity.
HG Fabric delivers through API or Direct Feed into a data warehouse, CRM, application, or model. The same intelligence powers HG Copilots, HG Agents, and HG MCP Server, giving teams a consistent data foundation across human and AI workflows.
Governance: Access to HG Fabric is authenticated and logged, and ICP and scoring definitions are configured once and reused, so strategy, RevOps, marketing, sales, and customer success work from the same intelligence and the same rules.
What does HG Fabric cover?
Firmographics, domains, and parent, subsidiary, and location mapping
Coverage: 70M+ companies
Installs with first-seen, last-seen, and intensity
Coverage: 70K+ technologies; 648M+ installs verified all time
Time series of validated install observations
Coverage: 15+ years
Next 12-month company-level projections, absolute and relative
Coverage: 150+ categories; $5 trillion tracked
12-month forecasts across AI hardware, software, services, and GenAI
Coverage: 14 categories; 500,000+ enterprises
Outsourced IT agreements with vendor, value, and duration
Topic research classified against installed technology
Coverage: 2.2B+ company and topic intent records
First-party evaluation activity from verified buyers
Coverage: 36,000 products
Active employees with verified email and direct phone
Coverage: 200M+ records; monthly refresh
Department and role level technology ownership
Coverage: 350+ categories; 10M company sites
Footprint combined with adoption trend by product, vendor, or account
Rounds, investors, acquisitions, and automatic hierarchy updates
Coverage: $696.7B funding; approximately 5,800 M&A events in 2026
What makes HG Fabric different?
Technology installs, IT and AI spend, buyer intent, contacts, funding, and corporate hierarchy all resolve to the same HG Insights Company ID (HG ID), with parent, subsidiary, and location relationships already mapped. Teams and AI agents work from one account structure, so every question about a company starts from the same record.
account up
HG Fabric forecasts the next 12 months of IT and AI spend at the individual company level and rolls it up to the market. The dataset that sizes a category is the same dataset that names the companies inside it, so strategy and sales plan and execute from one view, and market totals never lose their connection to the accounts behind them.
Every install carries first-seen and last-seen dates backed by 15+ years of history. HG Fabric shows what a company added, replaced, or removed and when, turning a static technology list into a record of change that teams can act on.
HG Contextual Buyer Intent reads research activity against the technology an account already runs and classifies each signal as Expansion, Displacement, Complementary, or Whitespace. Teams know whether an interested account is a new-logo, expansion, or takeout opportunity before the first conversation.
Functional Area Intelligence links technologies to the departments, roles, and locations that use them, and to the contacts inside those teams. HG Fabric shows not only that a company runs a technology, but which team owns it and who to reach.
HG Fabric is licensed once and delivered by API or Direct Feed into your data warehouse, CRM, applications, and models, and it powers HG Copilots, HG Agents, and HG MCP Server from the same definitions. Every team and every agent operates from the same governed intelligence, wherever the work happens.
can produce
Once data is connected to one identity, HG Fabric computes intelligence that does not exist in any individual feed: Momentum, AI Maturity, Cloud Maturity, initiative mentions, and funding intelligence. Each signal carries the context needed to interpret it, which is what makes it decision-ready for a person or an agent.
How does Hyland use HG Fabric data?
Hyland Software used HG Insights technographic, firmographic, competitive, and IT spend data to complete market sizing that analyst sources could not break down to install base. The Hyland team built one global ICP across five sales plays and scored every company inside it.
The technographic data, competitive insights, and IT spend information all feed into our ICP scoring model. This allows us to prioritize accounts effectively for each play and ensure sales and marketing are aligned.
Which use cases does HG Fabric support?
HG Fabric supports whitespace analysis by showing which accounts have no install in a category, an outdated product, or a replaceable one. Teams find untapped accounts inside existing territories and size the revenue left in each segment.
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HG Fabric powers competitive takeout by combining verified competitor installs, install age, contract timing, and displacement intent. Sales and marketing target accounts running a rival product and time campaigns to the moment those accounts start evaluating alternatives.
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HG Fabric drives account scoring with Fit, Need, and Intent signals from one company record. RevOps ranks the full addressable market, not only CRM accounts, and explains every score through the installs, spend, and intent behind it.
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HG Fabric runs territory design on corporate hierarchies and category spend. Planning teams group subsidiaries under the right parent, balance territories by expected spend, and give every rep a defensible book of accounts.
Learn moreWhich products work with HG Fabric?
HG Copilots
Market Analyzer, Data Studio, and Sales Copilot guide people to answers on HG Fabric data, and AI Scoring builds transparent Fit, Need, and Intent models.
HG Agents
HG Agents complete GTM tasks on HG Fabric data; the Account Research Brief returns 30+ data points in roughly 90 seconds.
HG MCP Server
HG MCP Server brings HG Fabric into customer-built agents and MCP clients through 41 tools, including direct query access for market sizing.
Customer VoicePowered by TrustRadius
Customer Voice adds verified TrustRadius buyer intent to HG Fabric and receives HG product intelligence for TrustRadius product pages in return.
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