Google Cloud Market Share & Buyer Landscape in 2024
Read the complete report The Google Cloud Platform Ecosystem in 2024 Downaload the Report As highlighted in our recent market report, Google Cloud Platform (GCP) remains locked in a heated competition with Amazon Web Services (AWS) and Microsoft Azure to capture market share. In the last six years, Google’s share of the cloud market […]
How Technology Intelligence Gives Sales Leaders a Head Start
As 2023 wraps, technology companies are under immense pressure to maintain aggressive revenue growth in an increasingly competitive global landscape. With 2024 planning underway, something is becoming clear to sales leaders — when you know your market, you can grow your market, finding the opportunities that competitors miss. However, insights that were once enough to […]
The Four Pillars of
a Go To Market Plan
(with Examples)
Each year, when the go-to-market planning cycle begins, the crucial question leaders must answer is — where should we place the bets? Do we double down on the virtualization market or focus on expanding into cybersecurity? Which markets should we enter and where should we allocate sales? Even though go-to-market (GTM) strategy isn’t a betting […]
Identify Businesses Ready For Generative AI with HG’s GenAI Navigator
HG Insights has launched GenAI NavigatorTM, a solution that helps customers understand a business’ AI maturity, cloud centricity, and Generative AI interest. Across nearly every industry, generative AI will rapidly and progressively innovate how we work and communicate. Its impact on B2B tech is poised to grow as enterprises continue to discover more applications for […]
6 Data-Driven Sales Strategies To Meet Your Growth Plan
A data-driven sales strategy is a go-to-market approach where account selection, territory design, and outreach timing are driven by observed signals (technographic data, intent, firmographic filters, and behavioral cues) rather than assumption. The goal is to spend rep time on accounts with the highest probability of converting, at the moment they are most likely to […]
G2 Uncovered: 2023 Infrastructure as a Service (IaaS) Providers
Infrastructure as a Service (IaaS) providers deliver cloud-based IT infrastructure on demand, enabling customers to avoid the complications of managing their own cloud servers. Adoption in the IaaS market is growing – HG Insights has identified 2.1 million businesses buying IaaS, with a total value of $150 billion. Forecasts estimate that this number will grow […]
The 2023 Cloud Security Market: Size, Growth & Forecast
The cloud security market is on the rise. Over the past five years, global cloud spending has surged to 68% of Total External IT spend. In 2023, it’s crucial to understand the cloud security market size, growth, and competitive landscape. Driven by an increasing need for data protection and the migration of businesses to cloud […]
How GCP Stacks up to AWS and Azure in 2023
In 2023, the “Cloud Wars” continue to add turbulence to the market as top cloud providers vye for market share. One of the biggest players in the cloud computing industry, Google Cloud Platform (GCP) continues to be the go-to platform for businesses looking to leverage cloud technology to improve their operations. In fact, according to […]
HG Delivers Unmatched View of Small and Midsize Markets
The recent launch of the Small Business Data Set on the HG Platform expands HG’s market-leading coverage and company tracking. The addition of 780K new companies, 7.4M new product installs, and 1.1B new intent signals offers an unprecedented view of small and midsize markets enabling decision-making with precision and confidence. This expansion of the HG […]
As DataFox Sunsets, HG is the Only Choice for Your Account Intelligence Needs
DataFox users know that account-level intelligence is the fuel that drives their revenue engine forward, but they’re going to need a replacement soon. Oracle has announced that DataFox will be sunsetted as of August 31, 2023. We want to offer some ideas for a potential alternative to your account-level intelligence needs and provide some relevant […]