Glossary

Bottom-of-Funnel

BOFU stands for Bottom-of-Funnel. When a lead is considered BOFU, they have moved through the funnel and can now be pitched to take the next step toward a purchase. This often includes a call to action for a demo, event, or in-person meeting.

What do we mean by this?
The green traffic light.

Bottom-of-the-Funnel

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