Glossary

Cost Per Lead (CPL)

Cost Per Lead (CPL) is a metric used to measure whether the ABM marketing campaigns used to generate new leads are cost-effective. CPL can be calculated by dividing the dollar value spent by the number of leads generated (Ex: $5,000/50 = $100).

What do we mean by this?
Reflecting on whether it was worth it to invite your in-laws to dinner.

Cost Per Lead (CPL)

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