Inbound Marketing is the strategic use of content (blogs, social media, events, SEO) to attract and convert customers. Inbound marketing is primarily characterized by customers seeking you out through your content.
What do we mean by this?
Reading movie reviews to decide what movie to see.
HG has been a strategy thought leader in technology intelligence for over a decade, developing solutions enabling global businesses to out-market, out-sell and outgrow their competition.
