Glossary

Marketing Qualified Account

A Marketing Qualified Account is an account that has engaged the company or owner of the account to an extent that they can be considered ready to be pitched a sale. Not to be confused with Marketing Qualified Leads (MQL), MQA refers to an entire account that is ready to be handed off to the sales team.

What do we mean by this?

The A-team in high school sports.

Marketing Qualified Account

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