Type: Briefs & Guides
Briefs & Guides
Total Relevant Market: Roles and Goals to Drive Pipeline
The process of identifying and quantifying your Total Relevant Market will be heavily dependent on the team responsible for the strategic planning of your markets, this could include Revenue Operations, Marketing, Product, or Sales. HG…
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Briefs & Guides
Identify and Quantify Your Total Relevant Market
HG Insights and GTM Partners, the Go-to-Market (GTM) analyst firm focused on making go-to-market simple, have released the definitive guide on the 4 Steps to Identify & Quantify Your Total Relevant Market. Determining which businesses…
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Solution Brief
Small Business Data Set
Customers selling into small business markets can now leverage HG's Small Business Data Set to uncover more business opportunities.
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Solution Brief
HG Market Intelligence
HG Market Intelligence is a solution that takes the guesswork out of market planning and execution. With Market Intelligence, HG customers get a comprehensive view of market opportunities that can be used by strategy, product,…
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Solution Brief
Ideal Customer Technology Profile
Your Ideal Customer Profile is a key framework for identifying your best prospects. It serves as the foundation for your Go-To-Market (GTM) by defining attributes of accounts that are likely to convert and have the…
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Solution Brief
HG Cloud Dynamics
Download the Solution Brief. HG Cloud Dynamics is designed to give you a comprehensive look at how a company is consuming and spending on the cloud.
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Solution Brief
HG Salesforce Connector
Discover how HG Insights’ Salesforce Connector delivers tech intelligence directly in your CRM to boost targeting, pipeline quality, and sales productivity.
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Solution Brief
A Data-Driven Approach For ABM Marketing
Download Our Latest Solutions Brief: A Data-Driven Approach For ABM Marketing At the heart of account-based marketing (ABM) is the choice between quality over quantity. Proactively identifying and focusing on a smaller set of best-fit…
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Solution Brief
HG Insights Spend Model
A data-driven approach, based on proven methods to provide a forward-facing 12-month projection of IT spend The HG Insights Spend Model is a forward-facing 12-month projection of IT spend across an organization, with spend related…
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Solution Brief
HG Contextual Intent | Data Dictionary
HG Contextual Intent Data Dictionary
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