Everyone loves a winner
Get recognition for what your customers love about your product with TrustRadius awards, part of HG Customer Voice, powered by TrustRadius. Then use that social proof on and off-site to win more deals, and to give buyers and AI tools a trusted reason to recommend you.
Each year, TrustRadius awards hundreds of vendors for their excellence, based entirely on reviews and customer sentiment. Awards span 800+ software categories and are given at the market, category, and attribute level.
Increase your visibility and brand preference
Winning a TrustRadius award, whether it's Top Rated, Buyer's Choice, Trusted Seller, or Tech Cares, gives your visibility a real and lasting boost. Awards are spread across the TrustRadius calendar rather than handed out once, so you have multiple chances each year to earn new placements, fresh badges, and renewed attention on some of the highest-traffic pages in your category.
That matters more than ever. AI crawlers make 60M annual LLM crawls of TrustRadius pages and buyers use AI search to build shortlists. Recent, recurring award wins on those pages give AI tools and buyers current evidence that customers trust your product right now, not just once. The more awards you earn over time, the more touchpoints AI-driven research tools have to find and recommend you.
Once you've won, put your badges to work. Share them across your marketing assets, owned channels, and third-party placements to validate your product and increase conversions. Every badge you earn also appears on your product pages, so buyers, human and AI-assisted alike, see continuous proof of what users love about your product, keeping you on more shortlists all year long.
Awards Offered
Tech Cares
HG Insights recognizes technology organizations that have gone above and beyond to support their communities, employees, and environment with the TrustRadius Tech Cares Recognition.
Criteria: We're looking for nominations for B2B technology companies that have gone above and beyond to support employees and communities in the last year. HG Insights wants to recognize companies that demonstrate exceptional Corporate Social Responsibility, with a focus on sustainability and the environment, volunteerism, diversity, equity, and inclusion (DEI), generous donations, community impact, employee well-being and development, and support for women in technology.
Trusted Seller Program
Trusted Seller applications are processed monthly and promoted annually.
The Trusted Seller Program recognizes companies that consistently serve the needs of software buyers by sourcing real user reviews and providing up-to-date product information. This verification is a trust indicator for buyers that you are engaged and transparent in your representation of customer voice usage in your sales and marketing channels. Recipients receive a pill-shaped "Trusted Seller" verification at the top of their product listings, as well as promotion in a HG press release, media kit badges, promotional materials, and more.
Criteria:
- Regularly source reviews (at least 10 per year), ensuring there's up-to-date product feedback for buyers
- Disclose review sourcing methodology and use of incentives
- Provide equal opportunity for product users to safely share honest feedback
- Read all published reviews and respond when necessary
- Regularly update the product profile with up-to-date product information
Top Rated Awards
Criteria: The TrustRadius Top Rated Awards consist of three key criteria:
- Recency: Products must have 10+ new or updated reviews in the past 12 months.
- Relevancy: Products must receive at least 0.5% of the traffic volume in that category.
- Rating: Products must have at least four stars with a trScore of 7.5 or higher.
Buyer's Choice
The Buyer's Choice Awards recognize products for which 75% of reviewers, during the specified time period, rated them as having the best capabilities, best value for price, and best customer relationship.
Criteria: Source 10 reviews during the specified timeframe; 75% of reviewers select your product for best capabilities, best value for price, and best customer relationship. Best Relationship looks at Key Insight data in the product reviews for Would Buy Again, Implementation Expectations, and Sales and Marketing Promises. As needed, the TrustRadius research team performs additional vetting through textual review analysis.
Frequently asked questions
How do TrustRadius awards help my product show up in AI search?
Do I need to apply for an award?
How many reviews do I need?
Get recognized for what you do best
Collect reviews, win awards, and win more customers with HG Customer Voice. Claim your free profile today to get the ball rolling.