Most territory tools go stale within a single planning cycle — and teams don’t complain about the interface, they quietly stop trusting the account list and rebuild their own spreadsheet instead. This report breaks down why that happens (it’s a data-sync problem, not a UX problem), what it costs teams who get territory design right (10–20% productivity gains), and the things RevOps buyers actually need to defend a territory: a continuously synced account list, and scoring reps and managers can see into.