Sep 17, 2020 | Industry Leaders
In this Industry Insider Interview, Marne Reed, the Chief Evangelist at PFL, discusses pivoting to a digital outreach strategy in 2020 that engages prospects and breaks through white noise. Specifically, Marne explains when businesses should incorporate tactile...
Jun 11, 2020 | Company Culture, Tech Startup
We are happy to announce Rana Kanaan as our new Executive VP of Products. Rana is a product veteran of over 20 years having led successful products at companies including Citrix, Kanjoya (acquired by Ultimate Software), and Workspot. At Citrix, she led innovations and...
May 29, 2020 | Big Data, Business Intelligence, Research, Sales & Marketing
The economic disruption induced by COVID-19 has created unprecedented changes to businesses throughout the world. While many companies have stopped hiring as they reform and restructure during the pandemic, some firms that have adapted quickly to the new norms...
Apr 15, 2020 | Sales & Marketing
Now that live events have been cancelled or postponed, it’s absolutely critical for sales and marketing teams to look for intelligent ways to fill the gaps in their pipelines. Naturally, we’re all looking for ways to leverage digital channels to engage with new...
Feb 26, 2020 | Sales & Marketing
Demand generation is the process of driving awareness and creating a need for your products or services in the minds of your prospects. Generating demand can be challenging for new businesses in crowded markets and even more so in virtual environments. This article...
