5 Ways AI Maturity is Changing How B2B Tech is Sold
April 3, 2026
Buyer behaviors and expectations have changed. For the B2B sales teams who want to be noticed, not ignored, that means ditching classic outreach methods. Cold
HG Insights
Authored Blogs
8 Ways to Segment Your ABM List Beyond “Company Size”
April 3, 2026
Segmenting your Account-Based Marketing (ABM) list by company size is a classic starting point, but in today’s complex B2B landscape, it is simply not enough.
How High-Growth B2B Companies Operationalize Market Intelligence
April 2, 2026
There’s a pattern that shows up in almost every B2B organization that struggles to get full value from its data investments. The intelligence exists, the
How Misaligned Market Definitions Create Friction Across GTM Teams
April 2, 2026
Here’s a scenario that plays out more often than most revenue organizations would like to admit: Marketing runs a well-constructed ABM campaign targeting what they
Revenue Growth Intelligence Activated. Target smarter, close faster.
March 23, 2026
Go-to-market (GTM) is entering a structural shift. Everyone’s felt the need for more revenue growth with fewer resources. Sellers need to move faster, while marketers
How to Evaluate Sales Intelligence Platforms: A 2026 Buyer’s Handbook
March 17, 2026
Sales intelligence platforms have become a core part of modern B2B go-to-market execution. As buying journeys grow more complex and digital-first engagement continues to dominate
How GTM Teams Use HG Insights Data in Clay to Build a Stronger Sales Pipeline
March 13, 2026
If your team is already using HG Insights data in Clay, you’re ahead of many organizations that leverage technographic intelligence for go-to-market (GTM) strategies. However,
Building a SaaS Go-To-Market Plan: Key Steps and Real-World Examples
March 12, 2026
Launching or scaling a SaaS product requires more than a product roadmap and a sales playbook. A successful SaaS go-to-market plan connects market intelligence, buyer
Uncovering Hidden Opportunities Through Whitespace Analysis
March 5, 2026
Whitespace analysis gives your GTM team a smarter way to uncover hidden revenue opportunities inside your existing markets, segments, and accounts. Instead of relying on
3 Strategies to Improve ABM Performance Using Account and Buyer Intelligence
March 4, 2026
In the B2B market, precision targeting defines success. Yet many Account-Based Marketing (ABM) programs still fall short because data is siloed, ICPs remain static, and