Several years ago, we reported on the rise of the millennial software buyer and how their preferences differed from previous generations. Now it’s Gen Z’s
It is one of the biggest blind spots for go-to-market teams: a lack of accurate visibility into the corporate hierarchy. When subsidiaries run their own
From illuminating how macroeconomic trends impact customer behavior to unpacking aggregated user feedback, the traditional industry analyst firms play a major role in technology vendors’
HG Insights announced its new agentic strategy, unveiling AI-powered copilots and agents, alongside two major acquisitions—TrustRadius and MadKudu—to strengthen its Revenue Growth Intelligence platform. Over the past year,
I’m thrilled to reveal HG Insights’ agentic AI strategy, which includes a suite of new copilots and agents available today, as well as share what
A New AI-Powered Platform Redefining Go-To-Market Strategy for B2B Tech Leaders We are thrilled to announce the launch of HG Insights Market Analyzer and Copilot,
TrustRadius complements HG Insights’ AI‑powered Revenue Growth Intelligence platform, enabling GTM marketing strategy and execution to drive higher campaign performance and faster revenue outcomes. In
We’re excited to announce that “Mentions” data is now live in HG’s Revenue Growth Intelligence Fabric. This release marks more than just the introduction of
When selling technology to complex global organizations, how well you understand corporate hierarchies has a massive impact on revenue and operational efficiency. Without a cohesive,
Traditional growth strategies are failing B2B companies. The old playbooks, such as using broad market research, high-level TAM estimates, and disconnected sales intelligence, no longer
