Buyers Don’t Trust Vendors, And They’re Right
January 13, 2026
Why CMOs Must Rebuild Trust Before They Can Rebuild Pipeline If you’ve been running B2B marketing over the last few years, you’ve felt it: the
Scott Gordon
Scott Gordon is the Chief Marketing Officer at HG Insights. Passionate about GTM best practices and ingenuity, he possesses more than 20 years of business strategy and market leadership experience in B2B enterprise software and SaaS solutions.
Authored Blogs
The Funnel Isn’t Broken, It’s Obsolete
January 9, 2026
Why CMOs Must Rebuild Demand Gen Around In-Market Buyers If you’ve been running a B2B demand engine recently, you’ve felt it: the traditional funnel isn’t
A New Agentic Go-to-Market Platform for Marketing, Sales, and RevOps
December 17, 2025
HG Insights is combining deep B2B market, account, spend, and buyer intent data, and customer’s first-party data with AI-powered GTM workflows and solutions. For years,