HG Insights Context '27 Summit

Context '27 Summit

Explore. Share. Build. Connect.

Where B2B technology GTM leaders and operators turn agentic AI into revenue. See it live, build it hands-on, and trade playbooks with peers who are already doing it. Open to HG Insights customers and to leaders ready to see what Contextual Intelligence can do for their team.

Jan 27–29, 2027 Four Seasons · Palo Alto, CA Complimentary registration
Claim your seat Summit at a Glance
Four Seasons Palo Alto hotel exterior with palm trees Aerial view of downtown Palo Alto Attendees networking at an evening reception
Four Seasons · Palo Alto

A Curated Experience: Exceptional Presentations, Discussions, Networking, and Hospitality

20
Sessions across the summit
3
Hands-on activation workshops
3
Instructor-led
product labs
8
Hours of networking experiences
40
Speakers, panelists, and session leaders
Plan your three days

Main Program on Thursday and Friday

Arrive Wednesday, January 27. Check in, register, and join us for the welcome mixer and networking dinner.
The full program runs Thursday, January 28 and Friday, January 29.

Check-in & evening social
Wednesday
Jan 27

Registration, Mixer, & Dinner

Registration opens at 4:00 PM. Welcome mixer at 6:30 PM, then transportation to the networking dinner.

Optional Topgolf "Lunch and Swing" afternoon for early check-ins.

Main summit
Thursday
Jan 28

Keynotes, Workshops, Labs, & Awards

Registration and breakfast from 7:30 AM. Keynotes, hands-on activation workshops, fireside chats, product labs, AI GTM Game Changer Awards, and the summit cocktail reception and dinner.

Main summit
Friday
Jan 29

Sneak Peek, Peer Panels, & Live Demos

Breakfast and networking from 8:00 AM. Innovation Sneak Peek, peer panels, use case roundtables, and live partner demos. Lunch and raffle prizes.
Closes at 2:00 PM.

Check in Wednesday at 4:00 PM or Thursday at 7:30 AM. See the full schedule

What this event is about

Two Days to Build What's Next

Two days to explore how B2B technology companies build, activate, and accelerate AI GTM outcomes. Delve into HG Contextual Intelligence. Leave with real-world insights, product knowledge, a peer network, and workflows you can immediately apply.

ExploreWhat agentic GTM looks like in practice
ShareUse cases and lessons
with peers
BuildLive workflows in
hands-on workshops
ConnectWith leaders, partners, and the HG team
What's inside

Learn It, Build It, Take It Home

A program designed for leaders and operators who need to deliver, not just experiment.

20

Twenty Sessions

Keynotes, workshops, product labs, live demos, and roundtables across two main days.

3

Three GTM Activation Workshops

Hands-on and practical. Pick the tracks that match your priorities and walk out with something working.

BuildEngagePlan
3

Three Product Labs

Instructor-led courses on HG products. Choose your course for each lab session and earn HG Academy certification.

Networking & Roundtables

Meet the leaders solving the similar challenges. "Tackle It Together" use case roundtables let you ask, share, and compare notes with peers.

Mixers, Dinners & Awards

A welcome mixer, a cocktail reception, two evening dinners, and the HG Insights AI GTM Game Changer Awards celebrating customers and partners.

Moments to plan around

Featured Sessions

Speakers, roundtables, sessions, and sponsors to be updated.

Thu · 8:30 AM

Opening Keynote

From Contextual Intelligence to Autonomous GTM

Thu · 9:00 AM

Contextual Intelligence Platform: One Foundation for Trusted AI GTM Outcomes

Thu · 12:00 PM

Lunch with Special Guest Keynote

Thu · 1:30 PM

Activation Workshops

Build a headless GTM workflow.
Apply HG Copilots and HG Agents.

Thu · 4:00 PM

Customer Voice in the Age of AI Search

Thu · 4:00 PM

Product Labs

Instructor-led courses.

Thu · 8:30 PM

Hackathon

Late night AI GTM challenge.

Fri · 9:00 AM

Peer Panel: Meeting the AI GTM Mandate

Fri · 10:00 AM

Building Agentic GTM with Amazon Quick and HG Contextual Intelligence

Fri · 11:00 AM

Enriching GTM Workflows with Clay and HG Contextual Intelligence

Fri · 11:30 AM

Use Case Roundtables

Ask and share with peers.

Fri · 12:30 PM

Lunch. Multiple Raffle Prizes. New Contextual Intelligence Features Reveal

Join GTM Leaders from Companies Like
AWSClayHewlett Packard EnterpriseIBMEquinix
Last summit in Palo Alto

Inspired by Our AI Revenue Growth Summit

Look back at the HG Insights previous AI Revenue Growth Summit.

Rohini presenting on the main stage at the AI Revenue Growth Summit Panel discussion at the AI Revenue Growth Summit Speaker engaging the audience at the AI Revenue Growth Summit
Super well-organized event with zero fluff. Great getting time to meet others in the space. The presos and practitioner deep dives gave me a better take on how to apply data sets for AI GTM within our stack.
Director, Revenue Operations and AI Strategy
Prior Revenue Growth Intelligence Summit speakers and attendees
Sanjay SehgalSanjay SehgalGlobal Head of AI & Analytics SolutionsKPMG
Isie MasriIsie MasriDirector of Data & AI SolutionsMicrosoft
Venk ChandranVenk ChandranChief Product OfficerPathfactory
Anil MadithatiAnil MadithatiDirector of GTM OperationsWasabi
Tim WilsonTim WilsonDirector of Business Strategy and AnalyticsIFS
Aroon JhamAroon JhamSr. Director of Advanced AnalyticsThomson Reuters
Jez AllenDannJez AllenDannInternational Business AnalystUltimate Kronos Group (UKG)
Ben VollmerBen VollmerPower Factory Growth and Product LeaderRSM US LLP
Peter MaPeter MaHead of StrategyWipro
Sonal PuriSonal PuriVP, Global Revenue and Business Operations and Infinity SalesCheck Point Software Technologies
Who should attend

If You Are Driving AI GTM Revenue Outcomes, This Is Your Room

Open to HG Insights customers and to leaders exploring what Contextual Intelligence and GTM agentics can do for their team.

GTM Transformation Leaders

GTM AI Ops, RevOps, and GTM Engineering teams: connect the intelligence, build the agents, activate the workflows, and share and compare approaches that grow revenue.

CRO and RevOps Leaders

See how agentic workflows change account prioritization, engagement triggers, and seller productivity. Learn what peers are already achieving and discover new possibilities.

Chief Marketing Officers and Demand Gen Leaders

See where context enhances ICP definitions, account targeting, and ABM campaigns, and learn where predictive scoring and downstream intent can accelerate conversions.

Registration

Claim Your Seat

Space is limited to ensure peer engagement, personalized workshops, direct access to resources, and meaningful connections.

Register for Context '27 Summit

We will follow up about workshop tracks and product labs once they are finalized.

Required

What activities will you attend?
Wednesday, January 27
Thursday, January 28
Friday, January 29
The venue

HG Insights Returns to the Four Seasons Palo Alto for Our Context ’27 Summit.

Discounted rooms are available in a limited quantity, so book your room directly with the hotel soon.

Airport transportation and lodging are not included in registration.

Four Seasons Palo Alto hotel exterior with palm trees Meeting room set for a workshop Attendees networking at an evening reception
FAQ

Frequently Asked Questions

What is Context '27 Summit?
Context '27 Summit is a forum where HG Insights customers and AI GTM leaders learn how HG Contextual Intelligence works while exploring the key topics, considerations, and choices for building, activating, and accelerating AI GTM outcomes.
Who should attend?
The summit is built for GTM leaders and operators at B2B technology companies: GTM Transformation, CRO and RevOps leaders, CMOs and demand gen leaders, and GTM AI Ops, Marketing Ops, Business Ops, and GTM Engineering teams. HG Insights customers and leaders exploring Contextual Intelligence are both welcome.
When is the summit? Is it all three days?
Wednesday, January 27th if for arrival: registration starts at 4pm. There is an optional TopGolf experience for those who check in early (transportation to and from provided). Wednesday evening starts at 6:00pm with a welcome mixer followed by transportation to a sponsored epicurean dinner in downtown Palo Alto. The main program days start with breakfast and networking at 8:00am.
Where is it taking place?
Context ’27 Summit is being held at the Four Seasons Palo Alto on January 27-29, 2027. The main event is on Thursday, January 28th starting at 8 AM and Friday January 29th - ending at 2pm on that Friday. Those attending from outside greater bay area should book their stay directly with the venue or nearby hotels.
What is the cost to attend?
Registration is complimentary for HG Insights customers and for GTM leaders within B2B technology companies that are exploring what HG Insights can do for their team. Transportation and lodging are not included. Customers should contact their sales or customer success representative.
What key topics and product reveals will be featured?
The program centers on agentic GTM built on HG Contextual Intelligence: the platform keynote and fireside chat, building with HG agents and the HG MCP server, hands-on Build, Engage, and Plan workshops, Customer Voice in the Age of AI Search, live demos with Amazon and Clay, and a Contextual Intelligence Sneak Peek at Friday's Lunch, Innovation Reveal, and Prize(s) Raffle.
Is there product training and certification at the summit?
Yes. Product Labs are instructor-led courses, with two courses to choose from in each session on Thursday and Friday. Lab completers earn HG Academy certification.
Will product experts be available to ask questions?
Yes. The Ask-an-Expert Demo Lounge opens Thursday afternoon with HG and partner experts at demo stations, and HG product and customer success teams are on hand in the workshops and throughout the summit.