Driving the Next Phase of Growth with CEO Rohini Kasturi
How Customers Win With HG Customers use HG Insights’ market-leading Tech Intelligence to go-to-market with confidence, capture market share quicker, scale with velocity, and maximize revenue by focusing on the accounts with the highest likelihood to buy. HG customers have seen a: 10x increase in click-through rates 40x increase total in lead volume attribution 50% decrease […]
What Does It Mean To Be a G2 Leader?
As HG Insights has been a G2 Leader for four consecutive quarters, here’s a look at what goes into that achievement Sales Intelligence platforms take the guesswork out of analysis, fueling go-to-market strategies by collecting and analyzing data from various sources and data sets. But not all Sales Intelligence tools are created equally. G2, a […]
ERP Market Share, Size & Key Players in 2025
Read the complete report The ERP Market Forecast for 2025 Download the Report In our recent market report, we analyzed the Enterprise Resource Planning (ERP) systems landscape. The ERP market is experiencing a major growth spurt. HG’s data shows that the total ERP market size will reach $147.7 billion in spending in 2025. This […]
Market Share Calculator
Knowing your worth as a company means more than just having a solid understanding of your discrete profitability. You also need to understand how your organization measures up next to your top competitors, and in the industry as a whole. Having these critical fiscal facts in your back pocket can provide your organization with strategic […]
What Is Technical Marketing?
At some point in your life, you will acquaint yourself with a “sneakerhead,” a cute term for a die-hard sneaker enthusiast. To a sneakerhead, a sneaker is much more than an essential component of the human wardrobe. The subculture surrounding sneakers has transformed shoes into an intricate form of self expression – it’s a culture […]
What is a Growth Engine?
Consistent growth is what enables a company to move from a startup to a top market competitor operating on a global scale. In order to achieve consistent growth, businesses must find a way to drive scalability and avoid the organizational roadblocks of underperformance and market interruptions. That’s where the growth engine comes in. When we […]
Account Based Intelligence Explained
What is Account Based Intelligence? Account based intelligence (ABI) is data that measures a prospect’s behavior and activity in the market and provides context about propensity to buy in real-time. Overview: Account Based Marketing Intelligence Many B2B sales and marketing teams inside large technology companies have too many leads. To find leads that match their […]
How to Build a Target Account List For Your Go-to-Market
Marketing teams often create highly detailed buyer personas, including their title/level of seniority, goals, challenges, purchase triggers, objections, background, behaviors, and a host of other details. In case you missed them, be sure to check out additional posts to learn about an Ideal Customer Profile (ICP) and Total Addressable Market (TAM). What is a Target Account? A […]
Enterprise Marketing: What, When, How, and Why
By Matt Hogan What is enterprise marketing, exactly? This is a question I recently asked myself while iterating on my responsibilities as HG Insights’ VP of Growth. Honestly, it wasn’t an easy one to answer. As someone working at a company that sells and markets to enterprise-level clients quite often, I considered a knowledge of enterprise […]
Step Up: HG United 2024
Step Up at HG United HG Insights came together this week for the annual HG United event on the Santa Barbara shoreline. Overlooking the Pacific, teams from around the world — Ukraine, Brazil, India, and Britain, to name a few — met, strategized, and learned about what’s in store in 2024 for HG. Across three […]