The Funnel Isn’t Broken, It’s Obsolete

Why CMOs Must Rebuild Demand Gen Around In-Market Buyers If you’ve been running a B2B demand engine recently, you’ve felt it: the traditional funnel isn’t producing a reliable pipeline anymore. Email engagement has eroded. Outbound feels like shouting into a void. What used to take 8–10 touches now takes 12–14 and still doesn’t move the […]

5 ABM Platforms to Drive Your Strategy in 2026

Account-Based Marketing (ABM) platforms continue to be a sought-after solution in SaaS and B2B marketing. And for good reason. You need to get in front of decision makers — people at high-value accounts who can pull the trigger on your (probably expensive) product — but decision makers are hard to reach. That’s where ABM platforms […]

Altitude Over Speed: How CMOs Are Rewriting Their AI Flight Plans

Just a few blocks away from Dreamforce, HG Insights transformed El Dorado Latin Fusion into a private runway for its second CMO Huddles panel, “First-Class CMOs: Staying on Course in the Age of AI.” It wasn’t a massive crowd, and that was intentional. Between lively conversations and Latin-fusion appetizers, CMOs from CultureAmp, Wrike, and HG […]

The New Divide: Why the Future of GTM Belongs to Companies That Master Data + AI

At OpsStars 2025, HG Insights’ Francis Brero and Avalara’s Mike Marek showcased a new reality for go-to-market leaders: AI isn’t evening the playing field — it’s widening the gap between those who operationalize it and those still experimenting on the sidelines. The companies mastering data-driven automation today aren’t just becoming more efficient. They’re redefining execution […]

HG Insights Joins Bombora’s Curated Ecosystem Audiences as Founding Data Partner

I have been a marketer for many years and, like many other marketing leaders, recognize that we don’t just need data to have a business impact. We need data that leads to creating opportunities, closed deals, and revenue growth. I get bombarded with info about tools that allow me to track signals, clicks, and intent […]

From Boomers to Zoomers: Gen Z Enters the Software Buying Process

Several years ago, we reported on the rise of the millennial software buyer and how their preferences differed from previous generations. Now it’s Gen Z’s turn. While millennials still make up the majority of software buyers (55%), Gen Z is making its presence known. And in 2025, for the first time, Gen Z buyers (born […]

Unlock GTM Precision with Accurate Corporate Hierarchies

It is one of the biggest blind spots for go-to-market teams: a lack of accurate visibility into the corporate hierarchy.  When subsidiaries run their own systems, legal names don’t match what reps search for, and employees often list parent companies inconsistently on LinkedIn. As a result, you deal with the chaos of duplicate records, you […]

Completing Your Market Intelligence Picture: How HG Insights Complements Industry Analysts

From illuminating how macroeconomic trends impact customer behavior to unpacking aggregated user feedback, the traditional industry analyst firms play a major role in technology vendors’ business strategy and data-driven marketing efforts. In addition to consuming qualitative-research driven advisory services, many vendors also make use of quantitative data from the analysts that covers broad stroke metrics […]