Beyond Technographics: Why You Need Technology Intelligence
HG’s data-driven insights enable sellers to grow and accelerate revenues by targeting and intelligently engaging accounts with the highest propensity to buy. Our “Technology Intelligence” represents a quantum leap beyond technographic data. Technology companies face continuous pressure to maintain aggressive revenue growth in an increasingly competitive global landscape. To hit their aggressive growth targets, companies […]
HG Delivers Unmatched View of Small and Midsize Markets
The recent launch of the Small Business Data Set on the HG Platform expands HG’s market-leading coverage and company tracking. The addition of 780K new companies, 7.4M new product installs, and 1.1B new intent signals offers an unprecedented view of small and midsize markets enabling decision-making with precision and confidence. This expansion of the HG […]
As DataFox Sunsets, HG is the Only Choice for Your Account Intelligence Needs
DataFox users know that account-level intelligence is the fuel that drives their revenue engine forward, but they’re going to need a replacement soon. Oracle has announced that DataFox will be sunsetted as of August 31, 2023. We want to offer some ideas for a potential alternative to your account-level intelligence needs and provide some relevant […]
What is an ICtP?
HG Insights is providing a better way for customers to identify and score best-fit prospective accounts within the HG Insights Platform. This new capability will generate a list of accounts based on a new industry term we are coining “ICtP” or “Ideal Customer Technology Profile.” This feature analyzes the holistic technology footprint of thousands of […]
Vision 2022: Calling all Visionaries
Join us for two days of stimulating and thought-provoking sessions on how to leverage data-driven insights to fuel actionable, and highly effective, execution strategies for your GTM motions in our Vision 2022 customer event. Our inaugural customer event, Vision 2022, will take place in Santa Barbara on October 26-27, 2022. The event will include unique […]
7 Corporate Hierarchy Data Points for Hyper-targeted Sales & Marketing Campaigns
Corporate hierarchy data: the central spoke in an organization’s wheel to leverage account intelligence and channel insights into crucial market decisions. Despite its mainstream presence, definitions of corporate hierarchy vary. From a business standpoint, hierarchy outlines how an organizational structure is spread across geographical boundaries, with various interconnected entities. A firm’s overall business strategy, the relative […]
HG Enhanced Salesforce Integration for More Precise Targeting
Synergy is defined as two entities working together in such a way that “the result of the combined action is greater than expected as a simple additive combination of the two agents acting separately.” In other words, 1 + 1 = 3. The HG Insights Salesforce Connector integration is an example of such a synergy, […]
6 Big Benefits of ABM
Account-based marketing, or ABM, is becoming more popular as marketing and sales try to bridge the gap between their teams and boost ROI. According to eMarketer, 92% of marketers said ABM was “very” or “extremely” important for their overall marketing efforts. Here’s a quick refresher. In our Beginner’s Guide to ABM and Account Scoring, we […]
A Beginner’s Guide to ABM and Account Scoring
Alignment challenges between sales and marketing teams have been around for a long time, but there are certain tactics, like ABM, that allow them to come together and work toward a common goal. In many cases, advancements in technology and available data have also enabled these teams to better coordinate their tactical efforts, like account […]
Sales Planning Means Sales Success
When it comes to sales planning, leaders traditionally go with their gut instead of using data to make efficient, equitable decisions. These sales planning decisions are usually based on previous years’ results. They look backward. Without planning that looks forward—using data-driven insights into accounts with the highest propensity to buy—you’re wasting time and money on […]