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Vision 2022: Calling all Visionaries

Our inaugural customer event, Vision 2022, will take place in Santa Barbara on October 26-27, 2022. The event will include unique insights and trends from data industry experts, roundtable sessions, tech talks, educational tracks, and peer networking opportunities.

Join us for two days of stimulating and thought-provoking sessions on how to leverage data-driven insights to fuel actionable, and highly effective, execution strategies for your GTM motions in our Vision 2022 customer event.  Our inaugural customer event, Vision 2022, will take place in Santa Barbara on October 26-27, 2022. The event will include unique […]

7 Corporate Hierarchy Data Points for Hyper-targeted Sales & Marketing Campaigns

Hierarchy helps discover parent-child relationships between subsidiaries, divisions, brands, and branches. It identifies different organization names and tracks changes in corresponding business markets.

Corporate hierarchy data: the central spoke in an organization’s wheel to leverage account intelligence and channel insights into crucial market decisions.  Despite its mainstream presence, definitions of corporate hierarchy vary. From a business standpoint, hierarchy outlines how an organizational structure is spread across geographical boundaries, with various interconnected entities. A firm’s overall business strategy, the relative […]

HG Enhanced Salesforce Integration for More Precise Targeting

The HG Insights Salesforce Connector integration is an example of such a synergy, creating significant value for customers by combining the strengths of HG Insights’ data-driven insights with Salesforce’s widely-used, robust reporting and dashboard tools.

Synergy is defined as two entities working together in such a way that “the result of the combined action is greater than expected as a simple additive combination of the two agents acting separately.” In other words, 1 + 1 = 3. The HG Insights Salesforce Connector integration is an example of such a synergy, […]

6 Big Benefits of ABM

Whether your team struggles to find the best fit accounts and close sales or you have plenty of leads but don’t know how to prioritize them, ABM might be a good solution. To optimize account scoring and build effective ABM campaigns, organizations need an intelligent technology platform that helps them deliver the right message to the right prospect at the right moment.

Account-based marketing, or ABM, is becoming more popular as marketing and sales try to bridge the gap between their teams and boost ROI. According to eMarketer, 92% of marketers said ABM was “very” or “extremely” important for their overall marketing efforts. Here’s a quick refresher. In our Beginner’s Guide to ABM and Account Scoring, we […]

A Beginner’s Guide to ABM and Account Scoring

In this quick primer, we’ll walk you through the basics of both ABM and account scoring and discuss how they can intersect to create better sales and marketing opportunities.

Alignment challenges between sales and marketing teams have been around for a long time, but there are certain tactics, like ABM, that allow them to come together and work toward a common goal. In many cases, advancements in technology and available data have also enabled these teams to better coordinate their tactical efforts, like account […]

Sales Planning Means Sales Success

Sales Planning Means Sales Success

When it comes to sales planning, leaders traditionally go with their gut instead of using data to make efficient, equitable decisions. These sales planning decisions are usually based on previous years’ results. They look backward. Without planning that looks forward—using data-driven insights into accounts with the highest propensity to buy—you’re wasting time and money on […]