Unified Revenue Growth Intelligence Fabric & Agentic Ecosystem
HG Insights announced its new agentic strategy, unveiling AI-powered copilots and agents, alongside two major acquisitions—TrustRadius and MadKudu—to strengthen its Revenue Growth Intelligence platform. Over the past year, the company addressed customer pain points like data silos and disconnected go-to-market (GTM) tech stacks by unifying firmographics, technographics, spend, contract, contact, and intent data into a single Revenue Growth Intelligence Fabric. Key […]
AI-Powered GTM: Our Revenue Growth Agentic Ecosystem and MadKudu Acquisition
I’m thrilled to reveal HG Insights’ agentic AI strategy, which includes a suite of new copilots and agents available today, as well as share what our MadKudu acquisition brings to our Revenue Growth Intelligence (RGI) journey, alongside TrustRadius. This marks a significant leap forward as we empower business leaders to achieve three core imperatives: driving […]
HG Insights Acquires TrustRadius to Revolutionize B2B Revenue Growth Intelligence
TrustRadius complements HG Insights’ AI‑powered Revenue Growth Intelligence platform, enabling GTM marketing strategy and execution to drive higher campaign performance and faster revenue outcomes. In today’s hyper‑competitive B2B technology landscape, the tie between strategic planning and impactful execution has never been more critical—or more elusive. While market analysis, Ideal Customer Profiles (ICPs), and target accounts […]
Revenue Growth Intelligence: The Future of B2B Growth Strategies
Traditional growth strategies are failing B2B companies. The old playbooks, such as using broad market research, high-level TAM estimates, and disconnected sales intelligence, no longer work. Why? Because fragmented data fails to bridge the gap between strategic planning and GTM execution. In today’s hyper-competitive technology markets, precise growth strategies are no longer optional — they’re […]
Data-Driven Marketing: What it is & How To Build Your Strategy
For marketers, data is a critical asset for targeting the right audience and boosting campaign performance. And as consumers become increasingly connected, the volume of available marketing data has grown exponentially. This is where a data-driven marketing strategy comes into play. Data-driven marketing is the process of using data insights to inform and improve marketing […]
TAM, SAM, SOM: The Complete Guide to Market Sizing
Read the complete guide The Definitive Guide to TAM SAM SOM: Laying the Foundation for a Precise GTM Strategy Download Guide TAM (total addressable market) is the total revenue opportunity for a product or service if it achieved 100% market share. SAM (serviceable addressable market) is the portion of TAM that your business model, geography, […]
ICP Sales Guide: How to Identify Your Ideal Customers
Sales teams today are faced with the herculean task of turning a long list of prospects into valuable customers and consistently increasing annual revenue. It’s no easy feat. But the first step to achieving this is to have a well-defined Ideal Customer Profile (ICP). However, creating an accurate ICP requires access to comprehensive, reliable data […]
IT Spend Market Report: Global B2B Forecast into 2025
According to the data in HG Insights’ latest report, global IT spending will total $3.8 trillion in the next 12 months. Our data identified 4.2 million businesses buying IT services, software, hardware, and communications worldwide. The forecast period for this report is from July, 2024 to July, 2025. This latest forecast illustrates the resilience of […]
Top Competitive Intelligence Tools for Your 2026 GTM Strategy
Competitive strategy has always relied on understanding what rivals are doing. What has changed is the sophistication of the data available to B2B teams today. External intelligence, from technology adoption signals to buyer intent data, now shapes which accounts to target, how to position a product, and when to engage, just as much as internal […]
6 Data-Driven Sales Strategies To Meet Your Growth Plan
A data-driven sales strategy is a go-to-market approach where account selection, territory design, and outreach timing are driven by observed signals (technographic data, intent, firmographic filters, and behavioral cues) rather than assumption. The goal is to spend rep time on accounts with the highest probability of converting, at the moment they are most likely to […]