Data-Driven Marketing: What it is & How To Build Your Strategy
For marketers, data is a critical asset for targeting the right audience and boosting campaign performance. And as consumers become increasingly connected, the volume of available marketing data has grown exponentially. This is where a data-driven marketing strategy comes into play. Data-driven marketing is the process of using data insights to inform and improve marketing […]
TAM, SAM, SOM: The Complete Guide to Market Sizing
Read the complete guide The Definitive Guide to TAM SAM SOM: Laying the Foundation for a Precise GTM Strategy Download Guide TAM (total addressable market) is the total revenue opportunity for a product or service if it achieved 100% market share. SAM (serviceable addressable market) is the portion of TAM that your business model, […]
ICP Sales Guide: How to Identify Your Ideal Customers
Sales teams today are faced with the herculean task of turning a long list of prospects into valuable customers and consistently increasing annual revenue. It’s no easy feat. But the first step to achieving this is to have a well-defined Ideal Customer Profile (ICP). However, creating an accurate ICP requires access to comprehensive, reliable data […]
IT Spend Market Report: Global B2B Forecast into 2025
According to the data in HG Insights’ latest report, global IT spending will total $3.8 trillion in the next 12 months. Our data identified 4.2 million businesses buying IT services, software, hardware, and communications worldwide. The forecast period for this report is from July, 2024 to July, 2025. This latest forecast illustrates the resilience of […]
Top Competitive Intelligence Tools for Your 2026 GTM Strategy
Competitive strategy has always relied on understanding what rivals are doing. What has changed is the sophistication of the data available to B2B teams today. External intelligence, from technology adoption signals to buyer intent data, now shapes which accounts to target, how to position a product, and when to engage, just as much as internal […]
6 Data-Driven Sales Strategies To Meet Your Growth Plan
A data-driven sales strategy is a go-to-market approach where account selection, territory design, and outreach timing are driven by observed signals (technographic data, intent, firmographic filters, and behavioral cues) rather than assumption. The goal is to spend rep time on accounts with the highest probability of converting, at the moment they are most likely to […]
Beyond Technographics: Why You Need Technology Intelligence
HG’s data-driven insights enable sellers to grow and accelerate revenues by targeting and intelligently engaging accounts with the highest propensity to buy. Our “Technology Intelligence” represents a quantum leap beyond technographic data. Technology companies face continuous pressure to maintain aggressive revenue growth in an increasingly competitive global landscape. To hit their aggressive growth targets, companies […]
Product Innovation in a Data-Driven World
With an economic downturn hitting tech, it’s more important than ever to innovate faster than the competition. Product teams may find themselves asking which markets are the most lucrative, and which accounts to prioritize within those target markets. By replicating competitor features and capabilities, product teams can feel confident they are prepared for a successful […]
HG Salesforce Connector: 5 Benefits To Improve Targeting
Actionable insights about customers are the fuel that drive any organization’s revenue engine. The updated HG Insights Salesforce Connector solution proves that “insights are power” in two essential ways: By providing access to customizable, best-in-class data within a Salesforce organization By enabling users to identify buyers much earlier in the buying process, driving the user’s […]
Introducing The Comprehensive Guide to Go-To-Market
HG Insights Partners with GTM Partners on Comprehensive Guide to Go-To-Market HG Insights has partnered with go-to-market analyst firm GTM Partners, on the first data-driven Comprehensive Guide to Go-To-Market. The guide is the first of its kind and includes data and insights provided by G2. “Whether it’s marketing, sales, customer success, or product, all teams […]