Smarter GTM Alignment Starts With Unified Market, Account, & Buyer Insight

Effective GTM alignment requires more than teamwork; it demands a shared intelligence foundation. By unifying market intelligence, account insights, and buyer intent signals, sales, marketing, strategy, and RevOps teams can operate from a single source of truth. This approach fuels data-driven GTM planning, sharper ICP definition, and coordinated execution across account-based strategies, territory planning, and pipeline growth. […]

A New Agentic Go-to-Market Platform for Marketing, Sales, and RevOps

HG Insights is combining deep B2B market, account, spend, and buyer intent data, and customer’s first-party data with AI-powered GTM workflows and solutions. For years, HG Insights has been known for B2B data, collecting billions of market data points about companies, technographics and firmographics, IT spend, competitive intel, sales intel, and more. With it, go-to-market […]

5 ABM Platforms to Drive Your Strategy in 2026

Account-Based Marketing (ABM) platforms continue to be a sought-after solution in SaaS and B2B marketing. And for good reason. You need to get in front of decision makers — people at high-value accounts who can pull the trigger on your (probably expensive) product — but decision makers are hard to reach. That’s where ABM platforms […]

Unified Revenue Growth Intelligence Fabric & Agentic Ecosystem

HG Insights announced its new agentic strategy, unveiling AI-powered copilots and agents, alongside two major acquisitions—TrustRadius and MadKudu—to strengthen its Revenue Growth Intelligence platform. Over the past year, the company addressed customer pain points like data silos and disconnected go-to-market (GTM) tech stacks by unifying firmographics, technographics, spend, contract, contact, and intent data into a single Revenue Growth Intelligence Fabric. Key […]

AI-Powered GTM: Our Revenue Growth Agentic Ecosystem and MadKudu Acquisition

I’m thrilled to reveal HG Insights’ agentic AI strategy, which includes a suite of new copilots and agents available today, as well as share what our MadKudu acquisition brings to our Revenue Growth Intelligence (RGI) journey, alongside TrustRadius. This marks a significant leap forward as we empower business leaders to achieve three core imperatives: driving […]

HG Insights Acquires TrustRadius to Revolutionize B2B Revenue Growth Intelligence

TrustRadius complements HG Insights’ AI‑powered Revenue Growth Intelligence platform, enabling GTM marketing strategy and execution to drive higher campaign performance and faster revenue outcomes. In today’s hyper‑competitive B2B technology landscape, the tie between strategic planning and impactful execution has never been more critical—or more elusive. While market analysis, Ideal Customer Profiles (ICPs), and target accounts […]

Revenue Growth Intelligence: The Future of B2B Growth Strategies

Traditional growth strategies are failing B2B companies. The old playbooks, such as using broad market research, high-level TAM estimates, and disconnected sales intelligence, no longer work. Why? Because fragmented data fails to bridge the gap between strategic planning and GTM execution. In today’s hyper-competitive technology markets, precise growth strategies are no longer optional — they’re […]

Data-Driven Marketing: What it is & How To Build Your Strategy

For marketers, data is a critical asset for targeting the right audience and boosting campaign performance. And as consumers become increasingly connected, the volume of available marketing data has grown exponentially.  This is where a data-driven marketing strategy comes into play. Data-driven marketing is the process of using data insights to inform and improve marketing […]

TAM, SAM, SOM: The Complete Guide to Market Sizing

Read the complete guide The Definitive Guide to TAM SAM SOM: Laying the Foundation for a Precise GTM Strategy Download Guide TAM (total addressable market) is the total revenue opportunity for a product or service if it achieved 100% market share. SAM (serviceable addressable market) is the portion of TAM that your business model, geography, […]

ICP Sales Guide: How to Identify Your Ideal Customers

Sales teams today are faced with the herculean task of turning a long list of prospects into valuable customers and consistently increasing annual revenue. It’s no easy feat. But the first step to achieving this is to have a well-defined Ideal Customer Profile (ICP).  However, creating an accurate ICP requires access to comprehensive, reliable data […]