AI-Powered GTM: Our Revenue Growth Agentic Ecosystem and MadKudu Acquisition
I’m thrilled to reveal HG Insights’ agentic AI strategy, which includes a suite of new copilots and agents available today, as well as share what our MadKudu acquisition brings to our Revenue Growth Intelligence (RGI) journey, alongside TrustRadius. This marks a significant leap forward as we empower business leaders to achieve three core imperatives: driving […]
HG Insights Acquires TrustRadius to Revolutionize B2B Revenue Growth Intelligence
TrustRadius complements HG Insights’ AI‑powered Revenue Growth Intelligence platform, enabling GTM marketing strategy and execution to drive higher campaign performance and faster revenue outcomes. In today’s hyper‑competitive B2B technology landscape, the tie between strategic planning and impactful execution has never been more critical—or more elusive. While market analysis, Ideal Customer Profiles (ICPs), and target accounts […]
A New Take on Corporate Hierarchies to Help Tech Companies Maximize Revenue
When selling technology to complex global organizations, how well you understand corporate hierarchies has a massive impact on revenue and operational efficiency. Without a cohesive, accurate view of parent companies and their subsidiaries, you risk leaving millions in expansion revenue (and wallet share) on the table for competitors to grab. Not to mention opening the […]
Revenue Growth Intelligence: The Future of B2B Growth Strategies
Traditional growth strategies are failing B2B companies. The old playbooks, such as using broad market research, high-level TAM estimates, and disconnected sales intelligence, no longer work. Why? Because fragmented data fails to bridge the gap between strategic planning and GTM execution. In today’s hyper-competitive technology markets, precise growth strategies are no longer optional — they’re […]
Data-Driven Marketing: What it is & How To Build Your Strategy
For marketers, data is a critical asset for targeting the right audience and boosting campaign performance. And as consumers become increasingly connected, the volume of available marketing data has grown exponentially. This is where a data-driven marketing strategy comes into play. Data-driven marketing is the process of using data insights to inform and improve marketing […]
Account-Level IT Spending: The Key to Market Precision
Technology investment intelligence is one of the most underutilized ways to identify and understand customers. For example: What technologies has a company bought? How much are they spending on it? Which partners do they work with? Having this intel, with a high degree of precision, allows vendors to perfect their Go-To-Market strategy. How much a […]
AI Readiness Report: Top Industries and Companies in 2025
Download the complete report: The 2025 GenAI Readiness Report Since ChatGPT’s viral launch and the rise of Large Language Models (LLMs), generative AI has become the centerpiece of innovation across industries. It’s not all talk, either – according to an EY survey, using AI-powered tools in the workforce has surged to 75% at the end […]
HG Unveils Ambitious 2025 Vision at Annual Event
HG Insights recently came together for our annual kickoff event, HG United. Teams from around the world visited sunny Santa Barbara for a discussion about the future of AI, company updates, and to welcome our newest teammates. Executives also outlined the company roadmap and shared where HG is headed in 2025, as we bring new […]