Data-Driven Marketing: What it is & How To Build Your Strategy

For marketers, data is a critical asset for targeting the right audience and boosting campaign performance. And as consumers become increasingly connected, the volume of available marketing data has grown exponentially.  This is where a data-driven marketing strategy comes into play. Data-driven marketing is the process of using data insights to inform and improve marketing […]

Beyond Technographics: Why You Need Technology Intelligence

HG’s data-driven insights enable sellers to grow and accelerate revenues by targeting and intelligently engaging accounts with the highest propensity to buy. Our “Technology Intelligence” represents a quantum leap beyond technographic data. Technology companies face continuous pressure to maintain aggressive revenue growth in an increasingly competitive global landscape. To hit their aggressive growth targets, companies […]