Voice of Customer Solutions: The Best Platforms for B2B Teams (TrustRadius vs. G2 vs. Deeto)

Voice of customer solutions  have become the deciding factor in how B2B buyers evaluate vendors they’ve never spoken to. Before a sales call happens, most buying committees have already read reviews, compared scores, and formed an opinion based on what other customers said. Pick the wrong platform to collect and activate that feedback, and a […]

Intent Data Types Explained: What Verified Data Means for Lead Scoring

Intent data types fall into more buckets than most B2B teams realize, but the split that actually changes how a scoring model behaves is verified versus unverified. Verified intent data traces back to a real account through a confirmed source: an installed technology, a contract event, or direct first-party engagement. Unverified intent data infers interest […]

The Fragmentation Tax: What Your Sales Stack Is Actually Costing You

Your reps have never had more tools. A CRM to run the deal, a fit tool to size the account, an intent tool to time the outreach, an enrichment tool to fill in the gaps, maybe a competitive intelligence source on top of all of it. Each one has an opinion about which account matters […]

Best Real-Time Market Intelligence Platforms for Enterprise GTM

Quarterly market reports used to be enough. They are not anymore. Enterprise GTM teams in 2026 are operating on cycles that move faster than any deck can keep up with, and the platforms that win are the ones surfacing signals as they happen, not weeks later. The cost of delayed intelligence shows up everywhere. Pipeline […]

Best Buyer Intent Data Providers in 2026: a Practical Comparison Guide

Choosing the right buyer intent data providers is no longer a question of access. Most mid-market and enterprise revenue teams already have an intent signal source baked into their stack, whether through ZoomInfo, an ABM platform, or a standalone co-op subscription (a shared publisher network that tracks content consumption signals across thousands of B2B websites). […]

Account Prioritization Is the Real Reason Pipeline Forecasts Keep Missing

Eighty-seven percent of enterprises missed their revenue targets in 2025, and it happened during the biggest wave of AI investment in the history of B2B sales technology. That is not a coincidence worth ignoring. Account prioritization, the discipline of deciding which accounts a rep works first and why, is where most GTM teams are actually […]

AI-Powered GTM: Our Revenue Growth Agentic Ecosystem and MadKudu Acquisition

I’m thrilled to reveal HG Insights’ agentic AI strategy, which includes a suite of new copilots and agents available today, as well as share what our MadKudu acquisition brings to our Revenue Growth Intelligence (RGI) journey, alongside TrustRadius. This marks a significant leap forward as we empower business leaders to achieve three core imperatives: driving […]

Revenue Growth Intelligence: The Future of B2B Growth Strategies

Traditional growth strategies are failing B2B companies. The old playbooks, such as using broad market research, high-level TAM estimates, and disconnected sales intelligence, no longer work. Why? Because fragmented data fails to bridge the gap between strategic planning and GTM execution. In today’s hyper-competitive technology markets, precise growth strategies are no longer optional — they’re […]