The Fragmentation Tax: What Your Sales Stack Is Actually Costing You

Your reps have never had more tools. A CRM to run the deal, a fit tool to size the account, an intent tool to time the outreach, an enrichment tool to fill in the gaps, maybe a competitive intelligence source on top of all of it. Each one has an opinion about which account matters […]

Best Real-Time Market Intelligence Platforms for Enterprise GTM

Quarterly market reports used to be enough. They are not anymore. Enterprise GTM teams in 2026 are operating on cycles that move faster than any deck can keep up with, and the platforms that win are the ones surfacing signals as they happen, not weeks later. The cost of delayed intelligence shows up everywhere. Pipeline […]

Best Buyer Intent Data Providers in 2026: a Practical Comparison Guide

Choosing the right buyer intent data providers is no longer a question of access. Most mid-market and enterprise revenue teams already have an intent signal source baked into their stack, whether through ZoomInfo, an ABM platform, or a standalone co-op subscription (a shared publisher network that tracks content consumption signals across thousands of B2B websites). […]

Account Prioritization Is the Real Reason Pipeline Forecasts Keep Missing

Eighty-seven percent of enterprises missed their revenue targets in 2025, and it happened during the biggest wave of AI investment in the history of B2B sales technology. That is not a coincidence worth ignoring. Account prioritization, the discipline of deciding which accounts a rep works first and why, is where most GTM teams are actually […]

AI-Powered GTM: Our Revenue Growth Agentic Ecosystem and MadKudu Acquisition

I’m thrilled to reveal HG Insights’ agentic AI strategy, which includes a suite of new copilots and agents available today, as well as share what our MadKudu acquisition brings to our Revenue Growth Intelligence (RGI) journey, alongside TrustRadius. This marks a significant leap forward as we empower business leaders to achieve three core imperatives: driving […]

Revenue Growth Intelligence: The Future of B2B Growth Strategies

Traditional growth strategies are failing B2B companies. The old playbooks, such as using broad market research, high-level TAM estimates, and disconnected sales intelligence, no longer work. Why? Because fragmented data fails to bridge the gap between strategic planning and GTM execution. In today’s hyper-competitive technology markets, precise growth strategies are no longer optional — they’re […]

Data-Driven Marketing: What it is & How To Build Your Strategy

For marketers, data is a critical asset for targeting the right audience and boosting campaign performance. And as consumers become increasingly connected, the volume of available marketing data has grown exponentially.  This is where a data-driven marketing strategy comes into play. Data-driven marketing is the process of using data insights to inform and improve marketing […]

Beyond Technographics: Why You Need Technology Intelligence

HG’s data-driven insights enable sellers to grow and accelerate revenues by targeting and intelligently engaging accounts with the highest propensity to buy. Our “Technology Intelligence” represents a quantum leap beyond technographic data. Technology companies face continuous pressure to maintain aggressive revenue growth in an increasingly competitive global landscape. To hit their aggressive growth targets, companies […]