Smarter GTM Alignment Starts With Unified Market, Account, & Buyer Insight

Effective GTM alignment requires more than teamwork; it demands a shared intelligence foundation. By unifying market intelligence, account insights, and buyer intent signals, sales, marketing, strategy, and RevOps teams can operate from a single source of truth. This approach fuels data-driven GTM planning, sharper ICP definition, and coordinated execution across account-based strategies, territory planning, and pipeline growth. […]

A New Agentic Go-to-Market Platform for Marketing, Sales, and RevOps

HG Insights is combining deep B2B market, account, spend, and buyer intent data, and customer’s first-party data with AI-powered GTM workflows and solutions. For years, HG Insights has been known for B2B data, collecting billions of market data points about companies, technographics and firmographics, IT spend, competitive intel, sales intel, and more. With it, go-to-market […]

Unified Revenue Growth Intelligence Fabric & Agentic Ecosystem

HG Insights announced its new agentic strategy, unveiling AI-powered copilots and agents, alongside two major acquisitions—TrustRadius and MadKudu—to strengthen its Revenue Growth Intelligence platform. Over the past year, the company addressed customer pain points like data silos and disconnected go-to-market (GTM) tech stacks by unifying firmographics, technographics, spend, contract, contact, and intent data into a single Revenue Growth Intelligence Fabric. Key […]

AI-Powered GTM: Our Revenue Growth Agentic Ecosystem and MadKudu Acquisition

I’m thrilled to reveal HG Insights’ agentic AI strategy, which includes a suite of new copilots and agents available today, as well as share what our MadKudu acquisition brings to our Revenue Growth Intelligence (RGI) journey, alongside TrustRadius. This marks a significant leap forward as we empower business leaders to achieve three core imperatives: driving […]

HG Insights Acquires TrustRadius to Revolutionize B2B Revenue Growth Intelligence

TrustRadius complements HG Insights’ AI‑powered Revenue Growth Intelligence platform, enabling GTM marketing strategy and execution to drive higher campaign performance and faster revenue outcomes. In today’s hyper‑competitive B2B technology landscape, the tie between strategic planning and impactful execution has never been more critical—or more elusive. While market analysis, Ideal Customer Profiles (ICPs), and target accounts […]

Revenue Growth Intelligence: The Future of B2B Growth Strategies

Traditional growth strategies are failing B2B companies. The old playbooks, such as using broad market research, high-level TAM estimates, and disconnected sales intelligence, no longer work. Why? Because fragmented data fails to bridge the gap between strategic planning and GTM execution. In today’s hyper-competitive technology markets, precise growth strategies are no longer optional — they’re […]

AI Market Report: Generative AI Industry Trends & Insights

Download the GenAI Readiness Report: The Most AI-Mature Companies in 2024 As our recent AI market report highlighted, 2023 was the breakout year for Artificial Intelligence. Within a year of ChatGPT going viral, AI went from a water-cooler topic of tech employees to a focus of global business leaders. Rapid innovation in AI development and […]

The Four Pillars of
a Go To Market Plan
(with Examples)

Each year, when the go-to-market planning cycle begins, the crucial question leaders must answer is — where should we place the bets? Do we double down on the virtualization market or focus on expanding into cybersecurity? Which markets should we enter and where should we allocate sales? Even though go-to-market (GTM) strategy isn’t a betting […]