At the recent HG Insights Revenue Growth Summit, the first day’s keynote served as a case study on how Oracle uses AI, machine learning (ML),

Several years ago, we reported on the rise of the millennial software buyer and how their preferences differed from previous generations. Now it’s Gen Z’s

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From illuminating how macroeconomic trends impact customer behavior to unpacking aggregated user feedback, the traditional industry analyst firms play a major role in technology vendors’