What Is Technical Marketing?
At some point in your life, you will acquaint yourself with a “sneakerhead,” a cute term for a die-hard sneaker enthusiast. To a sneakerhead, a
At some point in your life, you will acquaint yourself with a “sneakerhead,” a cute term for a die-hard sneaker enthusiast. To a sneakerhead, a
Consistent growth is what enables a company to move from a startup to a top market competitor operating on a global scale. In order to
So you’ve got your list of target accounts. Now what? Tiering your list of dream accounts allows you to prioritize your audience based on the
Last year we hit an exciting milestone — HG Insights was granted its first patent! Invention identifies comparable sections of resumes and predicts which ones
What is Account Based Intelligence? Account based intelligence (ABI) is data that measures a prospect’s behavior and activity in the market and provides context about
Marketing teams often create highly detailed buyer personas, including their title/level of seniority, goals, challenges, purchase triggers, objections, background, behaviors, and a host of other
What is enterprise marketing, exactly? This is a question I recently asked myself while iterating on my responsibilities as HG Insights’ VP of Growth. Honestly,
HG Insights named a fastest-growing company in the Pacific region by Inc. — awarded to only the best of the best! Inc.’s Regionals awards honor
In a strong start to 2024, HG Insights & CEO Elizabeth Cholawsky each take home two big awards! We are proud to announce that CEO
HG has been a strategy thought leader in technology intelligence for over a decade, developing solutions enabling global businesses to out-market, out-sell and outgrow their competition.
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.