8 Ways to Segment Your ABM List Beyond “Company Size”
Segmenting your Account-Based Marketing (ABM) list by company size is a classic starting point, but in today’s complex B2B landscape, it is simply not enough. Just because two companies have 1,000 employees does not mean they have the same problems, budgets, or buying timelines. To run truly effective, personalized ABM campaigns, you need to dig […]
Revenue Growth Intelligence Activated. Target smarter, close faster.
Go-to-market (GTM) is entering a structural shift. Everyone’s felt the need for more revenue growth with fewer resources. Sellers need to move faster, while marketers need improved targeting. And many are sitting on a mountain of data that, somehow, isn’t translating into wins. The problem isn’t lack of data. The problem is that the multiple […]
The GTM Strategist’s Guide To Segmentation In 2026
GTM leaders in 2026 operate in an increasingly dynamic environment where buyers shift channels, accelerate independent research, and make purchasing decisions based on real-time data signals rather than traditional linear journeys. As buying behavior becomes more complex, legacy segmentation approaches struggle to keep pace. Traditional segmentation models that rely on static categories no longer match […]
How To Scale ABM Campaigns With AI-Powered Buyer Signals
Account-based marketing promises precision, relevance, and higher conversion, but scaling ABM campaigns remains a persistent challenge for many GTM teams. Static account lists, manual targeting, and delayed signals often limit impact just as programs begin to show momentum. AI-powered buyer signals are changing that equation. By combining buyer intent data, technographics, spend intelligence, and predictive […]
AI-Powered GTM: Our Revenue Growth Agentic Ecosystem and MadKudu Acquisition
I’m thrilled to reveal HG Insights’ agentic AI strategy, which includes a suite of new copilots and agents available today, as well as share what our MadKudu acquisition brings to our Revenue Growth Intelligence (RGI) journey, alongside TrustRadius. This marks a significant leap forward as we empower business leaders to achieve three core imperatives: driving […]
Revenue Growth Intelligence: The Future of B2B Growth Strategies
Traditional growth strategies are failing B2B companies. The old playbooks, such as using broad market research, high-level TAM estimates, and disconnected sales intelligence, no longer work. Why? Because fragmented data fails to bridge the gap between strategic planning and GTM execution. In today’s hyper-competitive technology markets, precise growth strategies are no longer optional — they’re […]
Data-Driven Marketing: What it is & How To Build Your Strategy
For marketers, data is a critical asset for targeting the right audience and boosting campaign performance. And as consumers become increasingly connected, the volume of available marketing data has grown exponentially. This is where a data-driven marketing strategy comes into play. Data-driven marketing is the process of using data insights to inform and improve marketing […]
Account Based Intelligence Explained
What is Account Based Intelligence? Account based intelligence (ABI) is data that measures a prospect’s behavior and activity in the market and provides context about propensity to buy in real-time. Overview: Account Based Marketing Intelligence Many B2B sales and marketing teams inside large technology companies have too many leads. To find leads that match their […]
5 ABM Platforms to Drive Your Strategy in 2024
Account-Based Marketing (ABM) platforms continue to be a sought-after solution in SaaS and B2B marketing. And for good reason. You need to get in front of decision makers — people at high-value accounts who can pull the trigger on your (probably expensive) product — but decision makers are hard to reach. That’s where ABM platforms […]
Beyond Technographics: Why You Need Technology Intelligence
HG’s data-driven insights enable sellers to grow and accelerate revenues by targeting and intelligently engaging accounts with the highest propensity to buy. Our “Technology Intelligence” represents a quantum leap beyond technographic data. Technology companies face continuous pressure to maintain aggressive revenue growth in an increasingly competitive global landscape. To hit their aggressive growth targets, companies […]