5 Questions Your Intent Platform Can’t Answer (That Determine Whether You Win)
6sense has become a cornerstone of the modern ABM stack. Its AI-driven intent signals help Demand Gen and RevOps teams identify accounts actively researching their category, and that’s a real advantage. But the moment a signal fires, a new set of questions opens up. Knowing an account is “interested” is the first answer. What happens […]
From Reviews to Representation: Customer Voice in the Age of AI
The discovery game has changed in B2B You spent months building out your content strategy. Blog posts, case studies, comparison pages, SEO-optimized everything. And for a while, it worked. Your pages ranked. Buyers found you. The funnel moved. Now something has shifted and the signals are hard to ignore. Traffic patterns are changing. Buyers seem […]
How to Efficiently Scale Your ABM Strategy with HG Insights
Account-based marketing works. But scaling it without losing precision is where most teams hit a wall. The shift from targeting 50 high-touch accounts to orchestrating campaigns across hundreds or thousands of accounts demands better data, sharper segmentation, and a technology foundation that keeps personalization intact at volume. HG Insights brings together technology intelligence and market […]
8 Ways to Segment Your ABM List Beyond “Company Size”
Segmenting your Account-Based Marketing (ABM) list by company size is a classic starting point, but in today’s complex B2B landscape, it is simply not enough. Just because two companies have 1,000 employees does not mean they have the same problems, budgets, or buying timelines. To run truly effective, personalized ABM campaigns, you need to dig […]
Revenue Growth Intelligence Activated. Target smarter, close faster.
Go-to-market (GTM) is entering a structural shift. Everyone’s felt the need for more revenue growth with fewer resources. Sellers need to move faster, while marketers need improved targeting. And many are sitting on a mountain of data that, somehow, isn’t translating into wins. The problem isn’t lack of data. The problem is that the multiple […]
The GTM Strategist’s Guide To Segmentation In 2026
GTM leaders in 2026 operate in an increasingly dynamic environment where buyers shift channels, accelerate independent research, and make purchasing decisions based on real-time data signals rather than traditional linear journeys. As buying behavior becomes more complex, legacy segmentation approaches struggle to keep pace. Traditional segmentation models that rely on static categories no longer match […]
How To Scale ABM Campaigns With AI-Powered Buyer Signals
Account-based marketing promises precision, relevance, and higher conversion, but scaling ABM campaigns remains a persistent challenge for many GTM teams. Static account lists, manual targeting, and delayed signals often limit impact just as programs begin to show momentum. AI-powered buyer signals are changing that equation. By combining buyer intent data, technographics, spend intelligence, and predictive […]
AI-Powered GTM: Our Revenue Growth Agentic Ecosystem and MadKudu Acquisition
I’m thrilled to reveal HG Insights’ agentic AI strategy, which includes a suite of new copilots and agents available today, as well as share what our MadKudu acquisition brings to our Revenue Growth Intelligence (RGI) journey, alongside TrustRadius. This marks a significant leap forward as we empower business leaders to achieve three core imperatives: driving […]
Revenue Growth Intelligence: The Future of B2B Growth Strategies
Traditional growth strategies are failing B2B companies. The old playbooks, such as using broad market research, high-level TAM estimates, and disconnected sales intelligence, no longer work. Why? Because fragmented data fails to bridge the gap between strategic planning and GTM execution. In today’s hyper-competitive technology markets, precise growth strategies are no longer optional — they’re […]
Data-Driven Marketing: What it is & How To Build Your Strategy
For marketers, data is a critical asset for targeting the right audience and boosting campaign performance. And as consumers become increasingly connected, the volume of available marketing data has grown exponentially. This is where a data-driven marketing strategy comes into play. Data-driven marketing is the process of using data insights to inform and improve marketing […]