AI Crawlers 101: What GPTBot, ClaudeBot, and PerplexityBot Actually Do on Review Sites
AI crawlers now show up in review-site server logs more often than most SEO teams realize, and most of that traffic never turns into a citation you can see in Search Console. Some of it is a model reading your pages to learn. Some of it is a model reading your pages to answer someone’s […]
The Latest Product Updates from HG Customer Voice
Two updates are live on HG Customer Voice, powered by TrustRadius this quarter. Each one removes a specific piece of friction: not knowing your incentive budget, and losing reviewers at sign-in because a work email got blocked by corporate IT. See your incentive balance without waiting on a lookup Vendors running incentivized review campaigns can […]
AI Search Visibility Tools Compared: G2 vs. TrustRadius GEO Monitoring & Optimization
AI search visibility tools help B2B vendors see whether their product actually shows up when buyers ask ChatGPT, Claude, Perplexity, or Google’s AI Overviews about their category. Two names currently dominate that conversation: G2’s AI Visibility Dashboard and TrustRadius GEO Monitoring & Optimization. One disclosure before anything else: HG Insights owns TrustRadius, so this isn’t […]
Voice of Customer Solutions: The Best Platforms for B2B Teams (TrustRadius vs. G2 vs. Deeto)
Voice of customer solutions have become the deciding factor in how B2B buyers evaluate vendors they’ve never spoken to. Before a sales call happens, most buying committees have already read reviews, compared scores, and formed an opinion based on what other customers said. Pick the wrong platform to collect and activate that feedback, and a […]
AI Share of Voice: Definition, Formula, and How to Track It
AI share of voice measures how often your brand shows up when buyers ask AI tools like ChatGPT, Perplexity, and Google AI Overviews about your category, compared to everyone else competing for that same answer. Search traffic used to be the whole scoreboard. Now a growing share of B2B research happens inside a chat window, […]
How to Trust Your Market Data When Three Different Systems Built the Number
Learning how to trust your market data starts with admitting most go-to-market teams cannot fully explain where their market number came from, and that is not a research failure so much as a design failure. It shows up the moment a strategy leader, a data leader, or a RevOps leader tries to answer a simple […]
What Is AI Visibility Monitoring? A Buyer’s Guide to Tracking Your Brand in AI Search
AI visibility monitoring is how a brand tracks whether it actually shows up when buyers ask ChatGPT, Perplexity, or Google AI Overviews a question in its category. For years, that question didn’t need a dashboard: if you weren’t ranking, you checked your backlinks and your content and got back to work. AI answers don’t work […]
When a buyer asks an AI about your product, what does the AI find?
The way buyers research software is changing, fast. A growing share of buyers now start with an AI tool instead of a search bar. They ask ChatGPT which CRM fits a mid-market SaaS company. They ask Perplexity how Product A compares to Product B for enterprise security. And those AI systems answer by pulling from […]