When a buyer asks an AI about your product, what does the AI find?
The way buyers research software is changing, fast. A growing share of buyers now start with an AI tool instead of a search bar. They ask ChatGPT which CRM fits a mid-market SaaS company. They ask Perplexity how Product A compares to Product B for enterprise security. And those AI systems answer by pulling from […]
HG Insights launches GEO monitoring dashboard for AI visibility: how to track what AI engines say about your brand
Most B2B vendors know that AI is changing how buyers find software. Seventy-three percent of vendors report that AI has had a positive impact on brand discoverability, according to the 2026 B2B Buying Disconnect report. But almost none of them can measure that impact, verify what AI engines actually say about their products, or identify […]
How to Build a Data-Driven Go-to-Market Plan: Lessons from Top B2B Companies
Most GTM plans look clean in strategy slides. The segments make sense, the pipeline target is clear, and the account list seems large enough to begin. Then execution starts, and your reps chase low-fit accounts, marketing optimizes around weak signals, and RevOps spends the quarter explaining why coverage didn’t turn into pipeline. The gap between […]
Why AI Engines Cite Some Vendors and Skip Others
A product manager at a mid-market SaaS company types a question into an AI assistant: “What are the best project management tools for distributed engineering teams?” Within seconds, the AI provides a detailed answer with links to three vendors. A fourth vendor, despite offering similar capabilities and having a strong customer base, is nowhere to […]
94% of B2B buyers fact-check AI. Here’s what they’re looking for.
Sixty-three percent of B2B buyers used AI during their last purchase cycle. They used it to compare vendors, summarize reviews , and shortlist products. Then most of them verified the information using other trusted sources One of the strongest findings in the 2026 B2B Buying Disconnect Report is the gap between AI adoption and trust. […]
Trust More, Verify Everything: What the 2026 B2B Buying Disconnect Report Says About Where Buying Is Actually Heading
Somewhere in the middle of 2026, a B2B buyer opened ChatGPT, asked it to compare three data platforms, got a clean answer in eight seconds, then spent the next forty minutes checking whether any of it was true. That buyer is not an outlier. According to the 2026 B2B Buying Disconnect report from TrustRadius, which […]
How To Effectively Manage & Boost Customer Advocacy & Content Marketing
Customer advocacy transforms satisfied customers into trusted voices that influence buying decisions across the B2B funnel. When authentic customer experiences are integrated into content and GTM programs, they strengthen brand credibility, accelerate buyer confidence, and contribute directly to pipeline performance, conversion, and retention. The opportunity today extends beyond collecting testimonials or case studies. By applying […]
HG Insights Acquires TrustRadius to Revolutionize B2B Revenue Growth Intelligence
TrustRadius complements HG Insights’ AI‑powered Revenue Growth Intelligence platform, enabling GTM marketing strategy and execution to drive higher campaign performance and faster revenue outcomes. In today’s hyper‑competitive B2B technology landscape, the tie between strategic planning and impactful execution has never been more critical—or more elusive. While market analysis, Ideal Customer Profiles (ICPs), and target accounts […]