How To Scale ABM Campaigns With AI-Powered Buyer Signals
Account-based marketing promises precision, relevance, and higher conversion, but scaling ABM campaigns remains a persistent challenge for many GTM teams. Static account lists, manual targeting, and delayed signals often limit impact just as programs begin to show momentum. AI-powered buyer signals are changing that equation. By combining buyer intent data, technographics, spend intelligence, and predictive […]
How AI Improves Content Mapping Across The Buyer Journey
Today’s B2B buyers move quickly, research independently, and engage across multiple digital channels before ever speaking to sales. Yet, many GTM teams still rely on static content plans and fixed personas that struggle to keep up with this behavior, resulting in content that feels disconnected from buyer needs, mistimed across the journey, and difficult to […]
The Sales Leader’s Guide to AI-Driven Territory & Account Optimization
Sales territory and account planning have become far more intricate than traditional models were designed to handle. As markets morph, buying signals fragment, and account value shifts in real time, sales leaders can no longer rely on static territory maps or intuition-driven assignments. AI-driven territory and account optimization introduces a data-backed approach that unifies market […]
A New Agentic Go-to-Market Platform for Marketing, Sales, and RevOps
HG Insights is combining deep B2B market, account, spend, and buyer intent data, and customer’s first-party data with AI-powered GTM workflows and solutions. For years, HG Insights has been known for B2B data, collecting billions of market data points about companies, technographics and firmographics, IT spend, competitive intel, sales intel, and more. With it, go-to-market […]
AI-Powered GTM: Our Revenue Growth Agentic Ecosystem and MadKudu Acquisition
I’m thrilled to reveal HG Insights’ agentic AI strategy, which includes a suite of new copilots and agents available today, as well as share what our MadKudu acquisition brings to our Revenue Growth Intelligence (RGI) journey, alongside TrustRadius. This marks a significant leap forward as we empower business leaders to achieve three core imperatives: driving […]
Introducing HG Insights Market Analyzer and Copilot
A New AI-Powered Platform Redefining Go-To-Market Strategy for B2B Tech Leaders We are thrilled to announce the launch of HG Insights Market Analyzer and Copilot, our newest platform built to redefine how B2B technology vendors build, execute, and optimize their go-to-market strategies. Market Analyzer and Copilot is a first-of-its-kind, AI-powered workspace that empowers users to […]
Top 75 AI Sales Tools for Smarter Selling
View HG’s full report on The Next Generation of Sales AI Artificial intelligence (AI) is reshaping nearly every corner of tech. But nowhere is that more apparent than in sales — where emerging AI tools are revolutionizing the sales process. From automating mundane tasks to providing personalized email sequences, these tools help sales professionals streamline […]
Product Innovation in a Data-Driven World
With an economic downturn hitting tech, it’s more important than ever to innovate faster than the competition. Product teams may find themselves asking which markets are the most lucrative, and which accounts to prioritize within those target markets. By replicating competitor features and capabilities, product teams can feel confident they are prepared for a successful […]