It's all on you.
As CMO, you take the hits. So where do you go when you need support?
CMO Catalyst Lab takes you inside the playbooks of leading CMOs from Kore.ai, Docebo, Prophix, Arm, UKG, and more, alongside the operators they hand-picked to make change happen.
Come under the hood with us. Hear what broke, what worked, what they changed, and why. Get the details behind the GTM decisions in a world where AI keeps changing the rules.
Because the CMO seat feels better when you’re not sitting in it alone.
Episodes. Insights. Community Discussion.
Real GTM Challenges. Both Sides of the Room.
Most interviews stop with the executive narrative. CMO Catalyst Lab goes one layer deeper by bringing the operator into the room. That is the essence of The CMO Catalyst Lab – where B2B marketing leaders can hear and explore innovative approaches and join community discussions to ignite outcomes on the most pertinent GTM topics:
- Overcoming market pressures
- Optimizing the CMO tech stack
- Driving cross-function alignment
- Optimizing data-driven decisions
- Modernizing execution with AI
What is the CMO Catalyst Lab?
Built for the CMO who wants more than the highlight reel, CMO Catalyst Lab pairs the CMO with the operator who lived inside the challenge. This combination surfaces what polished case studies miss: the real diagnosis, the hard decisions, and the playbook others can build on. That is where execution lives, outcomes are earned, and lessons are revealed. Every episode continues in a live Reddit discussion — where the community brings their own experience to the story.
THE
CATALYST VOICE
The CMO
What the business was asking for, what the board expected, what sales needed, and what the CMO believed at the time and what changed.
THE
ENGINE VOICE
The Operator
What was actually happening inside the system: data gaps, broken handoffs, execution friction, AI confusion, and the operational reality the exec team could not always see.
THE
ANCHOR VOICE
The Co-hosts
Catherine and Scott create the room, find the tension, and know when the polished answer is hiding the real story underneath.
Meet Your Hosts
Catherine Gutierrez
Catherine has been the growth strategist behind a $3B exit, 168% revenue growth in under two quarters, and $3M generated in a quarter from a standing start. She co-founded this show because the real conversation never happens until someone finally says the thing nobody wanted to say.
Scott Gordon
FAQ: CMO Catalyst Lab
What makes this podcast so different from other CMO podcasts?
The CMO Catalyst Lab is not just a free form CMO interview, it is a structured, interactive session designed to dive into successful approached to burning CMO issues – from the perspective of the CMO and his/her GTM operating partner. Not only are their podcasts, but key takeaway and operational resources, as well as continued peer discussion with a related Reddit community.
What if I want to get a quick synopsis of the episode?
HG Insights is built for B2B technology teams that need precision, not just more data. It is used by:
- GTM and RevOps leaders responsible for planning, territories, and quotas
- Sales and marketing teams prioritizing accounts, segments, and campaigns
- Strategy and product teams sizing markets and evaluating growth opportunities.
- Executives and investors validating market opportunity and growth plans
HG Insights is especially valuable for teams operating in complex, competitive B2B markets where accuracy, timing, and alignment matter.
How can I join a live discussion based on the topic?
HG Insights is not static reporting or generic data. It is Revenue Growth Intelligence.
Unlike traditional market reports, HG Insights provides bottom-up, account-level market intelligence, not high-level estimates.
Unlike firmographic or intent tools, HG combines technographics, spend data, buying-center context, verified second-party buyer intent, and first-party data into a unified intelligence fabric.
And, unlike BI tools, HG Insights delivers built-in AI analytics, predictive scoring, copilots, and agents that help teams move from insight to action inside their existing GTM workflows.
The result is not just better data, but better decisions made faster.
How are guests selected and how might I become or refer a guest?
Teams use HG Insights to make high-impact GTM and growth decisions with confidence. Common decisions include:
- How big is the real addressable market (TAM, SAM, SOM)
- Which segments, regions, or verticals to prioritize
- How to design fair, achievable sales territories and quotas
- Which accounts and buyers to target right now vs later
- Where to invest GTM resources for the highest return
- How to support board, investor, and strategic planning conversations with credible data
HG Insights helps teams align around the same facts and act on them, from planning through execution.
Who is the sponsor and are these episodes just infomercials?
Teams use HG Insights to make high-impact GTM and growth decisions with confidence. Common decisions include:
- How big is the real addressable market (TAM, SAM, SOM)
- Which segments, regions, or verticals to prioritize
- How to design fair, achievable sales territories and quotas
- Which accounts and buyers to target right now vs later
- Where to invest GTM resources for the highest return
- How to support board, investor, and strategic planning conversations with credible data
HG Insights helps teams align around the same facts and act on them, from planning through execution.
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