From Data to Decision: How to Build a Go-To-Market Strategy Based on Data

G2 Momentum Leader Fall 2023
G2 Easiest to do Business With Fall 2023
G2 Leader Fall 2023
Master Class Data To Decision
According to a recent study, 36% of executives make decisions based on their gut feeling, despite using data on a daily basis.

But you can’t make the most important decisions your company will ever face based on a restricted view of the market.
If you haven’t already adopted the transformational shift toward data-driven decision-making you’re at a competitive disadvantage.

Efficient allocation of resources—time, energy, money—requires a strategy based on data-driven insights. If you’re looking for a new, data-driven approach to growing your business and winning markets consistently, this Master Class is for you. We’ll show you how to leverage data effectively in every aspect of your business, so you can:

  • Plan which markets have the highest concentration of companies that need your solutions, then allocate your resources there
  • Optimize territories so you can focus your sales and marketing resources on targeted companies that have the highest propensity to buy
  • Execute your data-driven Go-To-Market strategy by creating laser-focused account-based messaging to maximize your teams’ chances of closing


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