HG INSIGHTS + 6SENSE
Signals Tell You Who’s Interested. Intelligence Shows You Who Can Actually Buy.
6sense has built a strong platform for detecting behavioral intent. HG Insights adds a verified intelligence layer that makes those signals actionable, giving you visibility into what is installed, where spend is allocated, and when the window to act is actually open.
The B2B Signal Problem, in One Account
Intent platforms can tell you someone is interested. They can’t tell you whether that interest will ever become a deal.
That is the gap, and it is why pipeline forecasts built solely on intent signals often fall short of expectations.
The Intelligence HG Adds to Your Stack
These are the intelligence categories where HG Insights extends your existing ABM investment, turning intent signals into more reliable and actionable pipelines. These data types are not available within 6sense alone.
IT Spend Intelligence
HG Insights
- Bottom-up IT spend projections across software, hardware, services, AI, cloud, and data center.
- Built from company-level data, not industry averages. Drill down by country, division, or department.
6sense
- 6sense surfaces intent signals.
- HG adds verified budget context, so you can understand whether an account can actually fund a deal.
Why it matters: An account showing “high intent” with no budget in your category is unlikely to convert. Spend intelligence eliminates that waste before your team invests a single hour.
Contract Timing & Renewal Windows
HG Insights
- Tracks contract intelligence across major enterprise technology vendors.
- Includes renewal timing, vendor-of-record status, and technology intensity trends, helping reveal real decision points.
6sense
- 6sense shows who’s researching.
- HG shows when their contract is actually up, giving your team a real decision window, rather than a proxy signal.
Why it matters: Reaching an account 6 months before their renewal is strategic. Reaching them 6 months after is worthless.
Contextual Intent
HG Insights
- Maps intent topics to product categories and the account's installed technology base.
- Classifies each signal into four contexts: Whitespace (greenfield), Expansion (cross-sell), Competitive Displacement (their churn = your opportunity), and Retention Risk (defend the account).
6sense
- 6sense delivers intent topics.
- HG maps each signal to the account’s installed base, so you can clearly identify whether it’s a whitespace, expansion, displacement, or retention play.
Why it matters: Context transforms a generic signal into a specific play. Without it, every intent alert looks the same.
Transparent, Auditable Scoring
HG Insights
- Data Studio is a no-code environment where RevOps teams build predictive models by combining CRM data with RGI Fabric intelligence.
- Every score is explainable. Trace exactly which factors drove an account's ranking.
6sense
- 6sense provides predictive scoring.
- HG adds full score explainability, every factor is visible and every weight is adjustable, so your RevOps team can trace and defend every prioritization decision.
Why it matters: When your CFO asks, “Why are we investing pipeline resources in these 200 accounts?” Data Studio lets you trace the answer. 6sense gives you a score and expects you to trust the algorithm.
6sense Powers Demand Gen. The RGI Platform Powers Your Entire GTM Organization.
6sense excels at demand gen and ABM. Modern GTM organizations also need: market sizing for strategy, transparent scoring for RevOps, execution intelligence for sales, renewal signals for customer success, and agentic infrastructure for data engineering.
Market Analyzer
For: CMOs, VP Marketing, Market Strategy, Competitive Intelligence
Bottom-up TAM/SAM/SOM analysis, competitive landscape mapping, and whitespace identification — all powered by verified technographic and spend data from RGI Fabric.
6sense: No market sizing capability. No bottom-up spend modeling. No competitive landscape analysis tool.
Data Studio
For: Revenue Operations, Marketing Ops, Data Science, Sales Strategy
No-code predictive account scoring that combines your first-party CRM data (win/loss history, engagement, pipeline outcomes) with RGI Fabric intelligence (technology fit, spend capacity, contract timing, intent signals).
6sense: Proprietary and opaque scoring. Users consistently report that they cannot explain why an account received a particular score.
Sales Copilot
AES, SDRs/BDRs, Sales Managers, Sales Enablement
Automated account research, intelligence briefs, competitive displacement plays, and prioritized daily work queues — integrated directly into Salesforce. Powered by the full depth of RGI Fabric.
6sense: Sales Intelligence with behavioral signals and firmographic data only. It tells your AE “this account is in the Decision stage”, but does not explain why or what to do next.
Built on Trusted Intelligence
Unified AI-Ready Data Infrastructure
The RGI Platform is powered by the RGI Fabric, the industry’s most comprehensive GTM intelligence foundation. It unifies your first-party data with HG’s proprietary market signals, including technographics with deployment intensity, bottom-up IT spend, contextual buyer intent, competitive install data, and enterprise hierarchies, into a single, AI-ready layer. Every insight, output, and action on the platform draws from the same trusted source of truth.
What makes Fabric different:
- One unified data layer. Technographics, IT spend, contracts, intent, contacts, and firmographics all pre-stitched under a single HG ID, ready to query, score, and activate from day one. 6sense aggregates anonymous buying signals and third-party intent but doesn’t carry verified install depth, bottom-up spend, or contract timing, requiring manual enrichment from multiple sources for any targeting model.
- Built for your GTM structure. Account hierarchies organized by region, division, and operating entity, matching how your team actually carves territories, runs ABM, and aligns coverage to your go-to-market motion. 6sense maps accounts through its own graph but doesn’t expose the subsidiary-to-parent operating structure teams need for territory carving and coverage alignment.
- AI-ready from the start. A native MCP server gives your AI agents and Copilots direct access to every data type in the Fabric through a single connection. 6sense’s AI is a closed predictive system. You can consume its scores but cannot plug its underlying data into your own models, agents, or workflows outside the platform.
- Transparent, auditable scoring. Every Fabric signal carries its provenance, source, verification date, and confidence, ensuring RevOps can defend every targeting decision. 6sense’s predictive scores are black box: reps see a buying stage but not the signals behind it, which makes it difficult to explain to leadership why one account ranks above another.
- Buying signals + verified contacts. Signals like IT spend, contract timing, install intensity, and layered intent show whether an account can actually buy, paired with verified contacts to reach out to. 6sense surfaces anonymous intent and buying stages, but without linking to verified spend, contract windows, or competitive install depth, the signal tells you someone is interested without confirming they have the budget or timing to act.
Make 6sense Dramatically More Precise with HG.
If you’ve invested in 6sense for intent detection and campaign orchestration, you don’t need to replace it. You need to make it dramatically more precise. HG Insights layers verified intelligence, including technographics, spend data, and contract timing, on top of your existing 6sense signals.
Smarter ABM Tiers
Layer IT spend capacity, technology compatibility, and contract timing into your 6sense buying-stage predictions. Your Tier 1 list shrinks to accounts that are both showing intent AND have verified conditions for a deal.
Displacement Campaigns That Convert
6sense tells you an account is researching your category. HG tells you they have a competitor’s product installed, that it’s aging with declining intensity, and that the contract is up in Q3. Now your displacement campaign is built around a real, validated target.
Filter Out the Noise
Suppress accounts showing behavioral intent but with no budget in your category, no compatible tech stack, or no upcoming decision window. Your sales team stops wasting cycles on phantom pipelines.
6sense is an activation layer. HG is the intelligence foundation that makes every activation more precise.
Adding HG to Your 6sense Investment
6sense’s intent signals get dramatically more precise when layered with verified technographics, IT spend data, and contract timing. HG Insights integrates directly with your existing 6sense deployment, with no disruption to the demand gen workflows you’ve already built.
The RGI Platform delivers more precise intelligence, transparent scoring, and a future-ready agentic architecture, without requiring a team of specialists to keep the lights on.
Side-by-Side Comparison
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Capability
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HG Insights RGI Platform
|
6sense Revenue AI
|
|---|---|---|
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Data foundation
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28B+ verified data points, proprietary collection
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Behavioral signals + Slintel acquisition + Bombora
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Technographics
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22,000+ technologies with intensity, time series, and location depth
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~30,000 technologies, presence/absence only
|
|
IT spend intelligence
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Bottom-up models by country/division/department
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Not available
|
|
Contract timing
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Renewal windows, vendor-of-record tracking
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Not available
|
|
Intent data
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Contextual intent mapped to installs (4 contexts)
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Topic/keyword intent (raw, uncontextualized)
|
|
Anonymous visitor ID
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Not a core capability
|
Core strength
|
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ABM ad orchestration
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Integrates into ABM platforms
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Native display, LinkedIn, Google activation
|
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Predictive scoring
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Transparent, auditable, no-code (Data Studio)
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Proprietary black-box algorithm
|
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Company hierarchies
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GTM-centric (operating entities)
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Legal hierarchies (D&B-style)
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Contact intelligence
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Native waterfall enrichment
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Third-party sourced, frequently cited as stale
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Agentic infrastructure
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MCP-native Agent Builder
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No open agentic architecture
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Data warehouse delivery
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Snowflake, BigQuery, Databricks native
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Primarily SaaS-only, API for export
|
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Market sizing (TAM)
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Bottom-up, account-level via Market Analyzer
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Not a core capability
|
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Copilots
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3 purpose-built (Market Analyzer, Data Studio, Sales Copilot)
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Sales Intelligence UI only
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Signals + Intelligence. The Complete GTM Stack.
See how the RGI Platform layers verified intelligence on top of your existing ABM investment, giving your team clear, confirmed visibility into installs, spend, and contract timing. Whether you’re looking to sharpen 6sense signals or build a broader intelligence foundation, we’ll show you the difference in just 30 minutes.