HG Insights Cited on CNN.com

According to an HG Insights report published this year, AWS holds a 30% share of the global cloud market with a customer base of more than four million, which explains why today’s outage has had such a significant global impact. The virtual environment, according to the company, is “the world’s most comprehensive and broadly adopted […]

AI competes with search in B2B buying, reshaping the vendor discovery funnel

The news: B2B buyers are leaning on AI tools for vendor selection, raising the stakes for surfacing in AI results. 80% of global B2B buyers in the tech industry use genAI as much as traditional search when researching vendors, per Responsive’s Inside the Buyer’s Mind report. 40% of all buyers use genAI and traditional search options […]