AI competes with search in B2B buying, reshaping the vendor discovery funnel

The news: B2B buyers are leaning on AI tools for vendor selection, raising the stakes for surfacing in AI results. 80% of global B2B buyers in the tech industry use genAI as much as traditional search when researching vendors, per Responsive’s Inside the Buyer’s Mind report. 40% of all buyers use genAI and traditional search options […]