TrustRadius, an HG Insights Company, Names Over 100 Winners of the 2026 Tech Cares Awards
Annual awards recognize B2B technology companies for standout corporate social responsibility programs, spanning sustainability, DEI, philanthropy, and employee well-being
HG Insights Launches Industry’s First GEO-powered Software Review Platform for B2B Technology Vendors
New GEO monitoring, technographic data on TrustRadius product pages, and GEO optimization services help vendors see and shape what AI tells buyers about their products SANTA BARBARA, CA – August 5, 2026 – HG Insights, the leader in AI-powered revenue growth intelligence solutions, today announced the industry’s first GEO-powered software review platform, evolving the TrustRadius vendor […]
TrustRadius 2026 B2B Buying Disconnect Report Reveals AI Has Changed How Buyers Research, But Not What They Trust
New data shows AI adoption among B2B tech buyers is accelerating, but 94% still fact-check AI answers before trusting them SANTA BARBARA, CA – July 15, 2026 – TrustRadius, an HG Insights company, today released its 2026 B2B Buying Disconnect Report, revealing that while AI has become a mainstream part of the software buying process, […]
TrustRadius, an HG Insights Company, Names Top Rated Winners for 2026 as Verified Reviews Become Fuel for AI Discovery
Top Rated status drives 28.5x more crawls from OpenAI, Anthropic, Google, and Perplexity; every winner earns the award through verified customer reviews alone SANTA BARBARA, California, June 10, 2026 — Today, TrustRadius, an HG Insights company and the most trusted B2B buyer intelligence platform, revealed the winners of its 2026 Top Rated Awards. This year’s […]
HG Insights Unveils Unified Revenue Growth Intelligence Platform and Agentic Infrastructure to Redefine GTM Precision
Alongside the RGI Platform, HG Insights is introducing RGI Agent Builder, its agentic infrastructure for enterprise GTM teams, now available in early preview. HG’s agentic infrastructure turns fragmented GTM data and signals into an integrated system that feeds every copilot and agent with shared context, powers agentic workflows across the stack, and gives GTM leaders reliability and control over how AI helps drive pipeline and revenue outcomes.
Global IT Spending to Reach $4.96 Trillion in 2026
HG Insights’ 2026 forecast reveals enterprise dominance, first-ever SMB spend intelligence, and accelerating investment in AI-driven infrastructure
DemandScience Launches Winnable Account System to Redefine B2B Account Prioritization and Drive Predictable Pipeline
DemandScience today announced a strategic partnership with HG Insights and GTM Fabric designed to help B2B companies define, prioritize, and activate winnable accounts more efficiently to drive predictable pipeline.
TrustRadius Report: GEO and Social Proof Key to Winning Gen Z Software Buyers
Gen Z is reshaping the B2B software buying process, according to TrustRadius’s 2025 Buyer Research Report. The study reveals that this generation now surpasses Boomers in influence and leans heavily on generative engine optimization (GEO) and social proof when making purchasing decisions. With higher trust in AI-generated content and stronger reliance on peer reviews over […]
Gen Z Buying Characteristics in the Age of AI
Gen Z’s growing influence on the software buying landscape is the focus of a new report from TrustRadius, “From Boomers to Zoomers: Gen Z Enters the Software Buying Process.” The report highlights key differences in this generation’s preferences, including their high trust in AI and social proof, their view of software buying as a high-stakes, […]
New IT Spend Report for the 2025 B2B Market
Companies have been prioritizing investments in IT in recent years to ride out increasingly challenging market conditions. Despite intensifying global economic volatility, unrest, and fluctuating trade restrictions, IT solutions spending continues its trend of year-over-year growth. Coverage by James Hickey at Demand Gen Report >> Read More