Type: Market Reports
Market Report
The Selling-Time Math
Market Report What 90%+ quota-attainment sales orgs do differently, and where the extra selling time comes from The gap between quota-crushing sales orgs and the rest isn’t talent. It’s 11 points of selling time. Reps…
Download
Market Report
Account List Quality Benchmarks for Growth RevOps
Market Report Your target account list looks right. The data behind it doesn’t. Four benchmarks quantifying the gap between ICP definition and account list quality, with case data from Airbase, Storyblok, Hyland Software, and NiCE.…
Download
Market Report
The Hidden Cost of a 50% Hit Rate
Market Report The Hidden Cost of a 50% Hit Rate A technographic accuracy benchmark for marketing operations teams evaluating data providers. Technographic data accuracy has a benchmark problem. Most providers clear a hit rate somewhere…
Download
Market Report
The Signal Quality Gap Insight Report
Market Report Download Most GTM teams didn’t miss their 2025 revenue targets because they under-invested. They missed because reps can’t tell which accounts are actually in a buying window right now. Engagement data — opens,…
Download
Market Report
2026 B2B Buying Disconnect Report
The 2026 B2B Buying Disconnect Report from TrustRadius (an HG Insights company) shows how tech buyers actually make decisions today: AI is everywhere in the research process, but trust still runs through people.
Download
Market Report
Account Scoring ROI Insight Report
Market Report Account Scoring ROI Four companies replaced guesswork with a ranked queue, and the results showed up within 30 to 60 days. Better data won’t fix flat MQL conversion. A ranked queue will. The…
Download
Market Report
HG Insights AI 1000™
Market Report Discover which 1,000 enterprises are leading AI adoption in 2026. The HG Insights AI 1000 ranks organizations by AI readiness using the patent-pending AI Maturity Index™ — covering AI product adoption, IT spend…
Download
Market Report
IT Spend Report: The Ultimate B2B Market Forecast for 2026
In our annual IT Spend Report, findings forecast that 16.3 million businesses will spend a combined $4.96 trillion on IT software, services, hardware, and communications in the next 12 months. That means businesses are spending…
Download
Market Report
Business Process Outsourcing (BPO) Market Size, Share, & Buyers
Key Takeaways: $138.3 billion in projected spend on Business Process Outsourcing (BPO) in the next 12 months. 42% of BPO spending comes from the AMER region, largely from the United States. The leading segments within…
Download
Market Report
CRM Market Share, Size & Buyer Trends Report
Key Takeaways: The global CRM market size is projected to reach $53 billion in the next 12 months 37% of spending on Customer Relationship Management software comes from buyers in the United States Salesforce, Zoho,…
Learn More