Most revenue teams prioritize outbound accounts manually — a spreadsheet, some filters, or intuition. The list goes stale, and when the person who built it leaves, so does the logic. Ops ends up assigning accounts based on what’s already sitting in the CRM, not what’s actually happening in the market. AI Scoring takes the technographic and firmographic data HG customers already use and turns it into a ranked account list from HG’s full universe.