HG Customer Voice, powered by TrustRadius, positions HG Insights to serve both sides of the moment when AI tools now answer a buyer’s first question instead of a salesperson or search result: buyers get trustworthy answers, and vendors get a say in shaping them. TrustRadius is where B2B tech buyers read verified reviews and compare software, and it’s crawled 60M+ times a year by AI engines like ChatGPT, Claude, and Perplexity. HG Insights’ install data — showing who actually uses a product by industry, department, and company size — paired with TrustRadius reviews connects what buyers research, what companies actually run, and what AI tells the market. Three capabilities anchor the offering: 400+ word verified reviews (four times longer than other review sites) that build brand preference with serious, in-market buyers, 66% of whom hold Manager-through-C-level titles; Downstream Intent Data and Intent-Driven Leads that convert active TrustRadius comparison shoppers into verified, ICP-matched pipeline, generating $1B+ in pipeline and 8.5x first-year ROI; and GEO Monitoring & Optimization, which builds a custom prompt library around real buyer queries, closes content gaps AI is flagging, and tracks citation, mention, and sentiment per engine. All of this maps to a 360-degree buyer influence model spanning awareness, brand preference, demand generation, sales intelligence, advocacy, and retention/expansion.