Insight Report
Explainable Scoring Benchmark: What You Should Demand from your Account Intelligence Platforms
A transparency benchmark across the account-intelligence category, and why the gap between intent data adoption and intent data ROI traces back to scoring you can't audit.
According to DemandScience’s 2026 State of Performance Marketing report (a December 2025 survey of 750 senior B2B marketing leaders), 87% of organizations say their intent signals are unreliable or inflated — and only 26% of those signals convert into qualified opportunities. RevOps leaders feel the same trust gap: they collect signals but don’t act on them with confidence because scoring stays opaque.
Download this report to discover five platforms ranked on scoring transparency: HG Insights, 6sense, Demandbase, ZoomInfo, and Outreach, each scored from full disclosure to none. You get a complete, auditable scoring methodology to review.