87% of organizations get unreliable or inflated intent signals, and only 26% of signals convert to a qualified opportunity. Most leaders still feel confident in their data, while their own dashboards show success that never reaches revenue.
Who the insight report was built for
RevOps and sales leaders who have to defend data spend and prove it converts to pipeline.
What they will learn
How to separate real buying signals from clicks and downloads, and how to build a defensible story for leadership.
- Why the problem is trust in signals, not volume
- Why two-thirds of leaders say their dashboards show success that never reaches revenue
- How data decay (roughly 22 to 25% a year) erodes accuracy by default
- Four steps to measure, audit, and tie every metric to a pipeline stage