Your buyers research software in ChatGPT and Perplexity. [73%] of B2B buyers use AI tools in purchase research, and [83%] shortlist three or fewer vendors before talking to sales. Most teams can’t see whether their product appears in those answers, what the answers say, or how they compare to shortlist competitors.
For Digital Marketing and Demand Gen Managers at B2B tech companies who own pipeline and need a GEO (generative engine optimization) baseline.
This kit gives you four steps and a 30-day checklist to:
- Measure your Citation Share of Voice across ChatGPT, Perplexity, Google AI Mode, Copilot, and Claude.
- Prioritize decision-stage prompts like “[Product A] vs. [Product B],” where shortlists form.
- Build verified, specific reviews that AI engines cite.
- Report citation rate and AI-referred conversion to your VP Marketing and CMO as a 90-day trend line.
The checklist assigns a named owner for GEO and includes a reporting template.