Get Found in the Age of AI:

Buyers have a new front door, and it isn’t Google. They’re asking ChatGPT, Claude, and Perplexity for shortlists, and those tools are pulling from review content to answer. Our TrustRadius 10th Annual B2B Buying Disconnect report surveyed more than 1,800 buyers and nearly 450 vendors to map exactly how this is changing the way software gets bought. In this live session, we’ll walk through the findings that matter most and show you what to do about them.

What you’ll learn:

• The standout findings from a decade of buying data, including how AI usage doubled in a single year while buyer trust stayed flat
• Why your reviews now do double duty: read by human buyers and pulled by the AI tools those buyers query
• Practical, step-by-step ways to optimize your reviews and TrustRadius pages against what the data says buyers and AI actually respond to

Who should attend: Marketing, demand gen, product marketing, and customer advocacy leaders who want their brand to show up when buyers (and their AI assistants) go looking.