Rohini Kasturi: Why TrustRadius Is Now the Intelligence Layer for Modern B2B Buying

Hear directly from Rohini Kasturi, CEO of HG Insights, on the innovation that’s reshaping how B2B technology buyers research and decide, and how vendors measure their presence in the world of AI.

Since acquiring TrustRadius, HG Insights has worked to combine two strengths that used to live apart: TrustRadius’s authentic, verified buyer reviews, and HG Insights’ market and company intelligence. That vision is now live.

Buyers researching software on TrustRadius no longer see just reviews. They now see the product, its category, its competitors, the industries where it performs best, and how much comparable customers typically spend, giving them a holistic view for faster, more confident, data-backed decisions. TrustRadius isn’t a review site anymore; it’s becoming the intelligence layer for the modern B2B buying journey.

The impact showed up almost immediately. Once HG’s intelligence was embedded into the TrustRadius site, TrustRadius became the number one cited source across AI assistants and generative engines. Whether a buyer starts with traditional search, asks an AI assistant, or goes straight to TrustRadius, they land on the same depth of insight.

That same shift creates unique value on the vendor side. Because TrustRadius is now the most-cited source in AI-driven buying research, vendors positioning their products there gain a new kind of visibility: GEO analytics and crawler analytics that show marketing teams exactly how they’re showing up in AI answers, how they compare to competitors, and where to focus to close the gap.

Buyers get deep intelligence to make better decisions. Vendors get unprecedented visibility into how they’re discovered and perceived across AI and generative engine optimization. Together, it’s a connected intelligence ecosystem built for both sides of the market, and Rohini calls it just the beginning of the flywheel ahead.

If you’re a B2B tech buyer, visit TrustRadius to experience the new buying journey. If you’re a vendor, visit the HG Insights Customer Voice product page to see how your organization can strengthen its presence in the world of AI and generative engine optimization.