The New Rules of B2B Search:

Buyers are already getting their answers and product recommendations from LLMs like ChatGPT, Perplexity, and Gemini, often without a single click to your brand’s website. The real question isn’t whether you rank on the search page anymore. It’s whether AI trusts your company enough to recommend it.

Join HG Insights and Conductor as they break down exactly what earns that trust: how AI engines source and cite brands, and why third-party validation, reviews, and verified use cases increasingly decide what gets surfaced in a zero-click world.

What you’ll learn:

• New data from TrustRadius’s 2026 B2B Buying Disconnect report on why buyers are getting answers straight from AI instead of your website.
• The exact signals AI engines weigh before citing one brand over another.
• How third-party validation and verified case studies shape whether AI recommends your brand.
• A live look at HG Insights’ GEO Monitoring Dashboard, powered by TrustRadius and Conductor, showing exactly where your brand stands today showing exactly where your brand stands today.