The problem isn't which market intelligence source to trust. It's that you're choosing between two that each solve half the problem.
Chief data officers and GTM strategy leaders currently piece together annual analyst reports, activation platforms, and technology-install data to answer one question: where’s the real opportunity. Each source alone is incomplete and stale before it reaches your quarterly plan. This white paper maps the three-way gap and outlines what a continuously refreshable alternative looks like
HG’s Market Analyzer combines 12-month forward IT spend projections across 140+ categories with technographic and firmographic data, refreshed continuously, not annually.
Built for Chief Data Officers and VPs of GTM Strategy
If you’re responsible for market sizing, whitespace identification, or competitive displacement targeting, this white paper is built for you:
- See the three-way gap: Why static analyst research, activation platforms, and install data each fall short on their own.
- Get forward-looking spend data: See 12-month IT spend projections across 140+ categories instead of historical snapshots.
- Map whitespace with real signals: Combine technographic install data and firmographic data to find unclaimed accounts.
- Spot displacement opportunities: Identify accounts running a competitor's stack and ready for a switch.
- Skip the annual refresh cycle: Work from one continuously updated platform instead of a static, point-in-time report.