Nobody planned your data stack. It accumulated.
Contact data from one vendor, intent signals from another, technographics from a third, and a spreadsheet somewhere reconciling what each one says about the same account. Every tool solved a real problem. Together, they overlap, disagree, and renew on schedules nobody tracks. Now cost scrutiny and new leadership are putting the whole stack under review, and vendor count has become a line item you have to defend.
“Being able to pipe in all these different data sources into a centralized platform and have that show up in Salesforce in a way that the reps can leverage. That’s the secret sauce with HG Insights.”
– Ryan Kelly, VP of Growth Marketing, Cockroach Labs
Built for the people who have to defend the stack
RevOps, Sales Ops, and GTM leaders who own the data and intelligence stack and expect to justify it in a procurement, finance, or leadership review. Also useful for the data governance and procurement partners who will weigh in on the decision.
What you will learn
A practical way to sort every tool in your stack into what stays, what overlaps, and what has to be defended.
- Understand why cost scrutiny and new leadership have put overlapping data vendors under review.
- Diagnose your stack: uncoordinated point solutions, a deliberate waterfall, or a consolidated platform.
- Quantify the cost of unreliable data: [87%] of organizations report chasing unreliable or inflated intent signals, and high performers report [91%] data confidence vs. [74%] for everyone else.
- Account for B2B data decay of roughly [22 to 25%] a year when records aren’t actively refreshed.
- Implement with four guardrails: map capabilities first, model total cost of ownership, protect any capability with no substitute, and involve data governance early.