Account Based Intelligence Explained
March 6, 2024
What is Account Based Intelligence? Account based intelligence (ABI) is data that measures a prospect’s behavior and activity in the market and provides context about
HG Insights
Authored Blogs
How to Build a Target Account List For Your Go-to-Market
March 4, 2024
Marketing teams often create highly detailed buyer personas, including their title/level of seniority, goals, challenges, purchase triggers, objections, background, behaviors, and a host of other
Enterprise Marketing: What, When, How, and Why
March 2, 2024
By Matt Hogan What is enterprise marketing, exactly? This is a question I recently asked myself while iterating on my responsibilities as HG Insights’ VP of
Step Up: HG United 2024
January 31, 2024
Step Up at HG United HG Insights came together this week for the annual HG United event on the Santa Barbara shoreline. Overlooking the Pacific,
Google Cloud Market Share & Buyer Landscape in 2024
January 29, 2024
Read the complete report The Google Cloud Platform Ecosystem in 2024 Downaload the Report As highlighted in our recent market report, Google Cloud Platform
5 ABM Platforms to Drive Your Strategy in 2026
December 12, 2023
Account-Based Marketing (ABM) platforms continue to be a sought-after solution in SaaS and B2B marketing. And for good reason. You need to get in front
How Technology Intelligence Gives Sales Leaders a Head Start
December 7, 2023
As 2023 wraps, technology companies are under immense pressure to maintain aggressive revenue growth in an increasingly competitive global landscape. With 2024 planning underway, something
The Four Pillars of
a Go To Market Plan
(with Examples)
November 16, 2023
Each year, when the go-to-market planning cycle begins, the crucial question leaders must answer is — where should we place the bets? Do we double
Identify Businesses Ready For Generative AI with HG’s GenAI Navigator
October 4, 2023
HG Insights has launched GenAI NavigatorTM, a solution that helps customers understand a business’ AI maturity, cloud centricity, and Generative AI interest. Across nearly every
6 Data-Driven Sales Strategies To Meet Your Growth Plan
July 25, 2023
“Uncertainty in the market” is a worn-out phrase, but there’s no denying the past three years have been unique, presenting B2B businesses with new challenges