Download the GenAI Readiness Report: The Most AI-Mature Companies in 2024 As our recent AI market report highlighted, 2023 was the breakout year for Artificial
Knowing your worth as a company means more than just having a solid understanding of your discrete profitability. You also need to understand how your
At some point in your life, you will acquaint yourself with a “sneakerhead,” a cute term for a die-hard sneaker enthusiast. To a sneakerhead, a
Consistent growth is what enables a company to move from a startup to a top market competitor operating on a global scale. In order to
What is Account Based Intelligence? Account based intelligence (ABI) is data that measures a prospect’s behavior and activity in the market and provides context about
Marketing teams often create highly detailed buyer personas, including their title/level of seniority, goals, challenges, purchase triggers, objections, background, behaviors, and a host of other
By Matt Hogan What is enterprise marketing, exactly? This is a question I recently asked myself while iterating on my responsibilities as HG Insights’ VP of
Step Up at HG United HG Insights came together this week for the annual HG United event on the Santa Barbara shoreline. Overlooking the Pacific,
