6 Ways to Use Technographics to Predict Customer Churn
Customer churn directly impacts your revenue and long-term growth. CRM signals, usage analytics, and NPS surveys tell you what has already happened; a customer is already disengaged by the time those indicators surface. Technographics give you a different vantage point: install-level data on what technology your customers are actually running, evaluating, and spending on, across […]
Why GTM Teams are Pairing HG Insights with ZoomInfo
GTM teams pair HG Insights with ZoomInfo because the two platforms solve different parts of the same revenue problem. ZoomInfo provides verified contact and company data, essentially the whole of B2B prospecting. HG Insights adds verified technographic intelligence, IT spend data, contract timing, and competitive install context, answering which accounts, why now, and what to […]
7 Competitive Displacement Strategies for Saturated SaaS Markets
New opportunities are rare in the SaaS market these days. To grow, you must actively displace incumbent vendors instead of waiting for companies to seek new tools. Change management is painful. So, to win, it’s best to identify competitor failures and act when buyers are open to switching. First, I’ll walk you through seven strategies […]
How to Evaluate Sales Intelligence Platforms: A 2026 Buyer’s Handbook
Sales intelligence platforms have become a core part of modern B2B go-to-market execution. As buying journeys grow more complex and digital-first engagement continues to dominate revenue motions, meaning revenue teams can no longer rely on static databases or surface-level insights. In 2026, selecting the right sales intelligence platform requires a deeper evaluation framework that connects […]
Smarter GTM Alignment Starts With Unified Market, Account, and Buyer Insight
Effective GTM alignment requires more than teamwork; it demands a shared foundation. By unifying market intelligence, account insights, and buyer intent signals, sales, marketing, strategy, and RevOps teams can operate from a single source of truth. This approach fuels data-driven GTM planning, sharper ICP definition, and coordinated execution across account-based strategies, territory planning, and pipeline […]
AWS Market Share 2025: Insights into the Buyer Landscape
Read the complete report The AWS Ecosystem in 2025 Download the Report As highlighted in our recent market report, AWS (Amazon Web Services) remains the dominant player in the “Cloud Wars” with Google Cloud Platform and Microsoft Azure in 2025. In fact, AWS market share now accounts for 30% of the global cloud infrastructure […]
IT Spend Market Report: Global B2B Forecast into 2025
According to the data in HG Insights’ latest report, global IT spending will total $3.8 trillion in the next 12 months. Our data identified 4.2 million businesses buying IT services, software, hardware, and communications worldwide. The forecast period for this report is from July, 2024 to July, 2025. This latest forecast illustrates the resilience of […]
Microsoft Azure Market Share & Buyer Landscape Report
View HG Insights’ full market report: The Microsoft Azure Ecosystem in 2024 Microsoft’s revenue growth is up 17.7% year-over-year — reaching $96.2 billion — for its Intelligent Cloud offerings in 2023. This includes Azure and other cloud services, Office 365 Commercial, the commercial portion of LinkedIn, Dynamics 365, and other commercial cloud businesses (Microsoft does […]