4 RevOps Plays That Streamline GTM Execution
Modern go-to-market execution depends on speed, precision, and alignment across teams. Revenue Operations sits at the center of this effort, aligning people, processes, and data across sales, marketing, and customer-facing teams to provide consistent execution. Without RevOps leadership, GTM motions often fracture, driven by disconnected signals, siloed data sources, and inconsistent workflows that slow growth […]
Building The Ideal RevOps Data Stack For Precise Segmentation
Precise segmentation is no longer a nice-to-have capability for revenue teams. As buying journeys become more intricate and GTM motions span multiple channels, RevOps leaders are under pressure to deliver segmentation that is accurate, scalable, and actionable across the entire organization. Achieving this level of precision requires more than disconnected data tools. It requires a […]
Buyers Don’t Trust Vendors, And They’re Right
Why CMOs Must Rebuild Trust Before They Can Rebuild Pipeline If you’ve been running B2B marketing over the last few years, you’ve felt it: the pipeline isn’t slowing because your channels got weaker. It’s slowing because your buyers stopped believing the people selling to them. The emails, the outbound, the ads, none of it lands […]
How Technographics & AI Enhances ICP, Segmentation, & Account Targeting
Modern GTM strategies demand more than traditional firmographic ICPs and generic segmentation. By incorporating technographic, behavioral, and intent data, organizations can pinpoint accounts with the highest potential and optimize targeting across sales, marketing, and RevOps. AI transforms these complex datasets into actionable insights, enabling GTM teams to define precise ICPs, predict account readiness, and prioritize outreach for […]
The Funnel Isn’t Broken, It’s Obsolete
Why CMOs Must Rebuild Demand Gen Around In-Market Buyers If you’ve been running a B2B demand engine recently, you’ve felt it: the traditional funnel isn’t producing a reliable pipeline anymore. Email engagement has eroded. Outbound feels like shouting into a void. What used to take 8–10 touches now takes 12–14 and still doesn’t move the […]
Smarter GTM Alignment Starts With Unified Market, Account, & Buyer Insight
Effective GTM alignment requires more than teamwork; it demands a shared intelligence foundation. By unifying market intelligence, account insights, and buyer intent signals, sales, marketing, strategy, and RevOps teams can operate from a single source of truth. This approach fuels data-driven GTM planning, sharper ICP definition, and coordinated execution across account-based strategies, territory planning, and pipeline growth. […]
A New Agentic Go-to-Market Platform for Marketing, Sales, and RevOps
HG Insights is combining deep B2B market, account, spend, and buyer intent data, and customer’s first-party data with AI-powered GTM workflows and solutions. For years, HG Insights has been known for B2B data, collecting billions of market data points about companies, technographics and firmographics, IT spend, competitive intel, sales intel, and more. With it, go-to-market […]
Altitude Over Speed: How CMOs Are Rewriting Their AI Flight Plans
Just a few blocks away from Dreamforce, HG Insights transformed El Dorado Latin Fusion into a private runway for its second CMO Huddles panel, “First-Class CMOs: Staying on Course in the Age of AI.” It wasn’t a massive crowd, and that was intentional. Between lively conversations and Latin-fusion appetizers, CMOs from CultureAmp, Wrike, and HG […]
The New Divide: Why the Future of GTM Belongs to Companies That Master Data + AI
At OpsStars 2025, HG Insights’ Francis Brero and Avalara’s Mike Marek showcased a new reality for go-to-market leaders: AI isn’t evening the playing field — it’s widening the gap between those who operationalize it and those still experimenting on the sidelines. The companies mastering data-driven automation today aren’t just becoming more efficient. They’re redefining execution […]
HG Insights Joins Bombora’s Curated Ecosystem Audiences as Founding Data Partner
I have been a marketer for many years and, like many other marketing leaders, recognize that we don’t just need data to have a business impact. We need data that leads to creating opportunities, closed deals, and revenue growth. I get bombarded with info about tools that allow me to track signals, clicks, and intent […]