Completing Your Market Intelligence Picture: How HG Insights Complements Industry Analysts
From illuminating how macroeconomic trends impact customer behavior to unpacking aggregated user feedback, the traditional industry analyst firms play a major role in technology vendors’ business strategy and data-driven marketing efforts. In addition to consuming qualitative-research driven advisory services, many vendors also make use of quantitative data from the analysts that covers broad stroke metrics […]
Unified Revenue Growth Intelligence Fabric & Agentic Ecosystem
HG Insights announced its new agentic strategy, unveiling AI-powered copilots and agents, alongside two major acquisitions—TrustRadius and MadKudu—to strengthen its Revenue Growth Intelligence platform. Over the past year, the company addressed customer pain points like data silos and disconnected go-to-market (GTM) tech stacks by unifying firmographics, technographics, spend, contract, contact, and intent data into a single Revenue Growth Intelligence Fabric. Key […]
AI-Powered GTM: Our Revenue Growth Agentic Ecosystem and MadKudu Acquisition
I’m thrilled to reveal HG Insights’ agentic AI strategy, which includes a suite of new copilots and agents available today, as well as share what our MadKudu acquisition brings to our Revenue Growth Intelligence (RGI) journey, alongside TrustRadius. This marks a significant leap forward as we empower business leaders to achieve three core imperatives: driving […]
A New Take on Corporate Hierarchies to Help Tech Companies Maximize Revenue
When selling technology to complex global organizations, how well you understand corporate hierarchies has a massive impact on revenue and operational efficiency. Without a cohesive, accurate view of parent companies and their subsidiaries, you risk leaving millions in expansion revenue (and wallet share) on the table for competitors to grab. Not to mention opening the […]
Revenue Growth Intelligence: The Future of B2B Growth Strategies
Traditional growth strategies are failing B2B companies. The old playbooks, such as using broad market research, high-level TAM estimates, and disconnected sales intelligence, no longer work. Why? Because fragmented data fails to bridge the gap between strategic planning and GTM execution. In today’s hyper-competitive technology markets, precise growth strategies are no longer optional — they’re […]
Data-Driven Marketing: What it is & How To Build Your Strategy
For marketers, data is a critical asset for targeting the right audience and boosting campaign performance. And as consumers become increasingly connected, the volume of available marketing data has grown exponentially. This is where a data-driven marketing strategy comes into play. Data-driven marketing is the process of using data insights to inform and improve marketing […]
Account-Level IT Spending: The Key to Market Precision
Technology investment intelligence is one of the most underutilized ways to identify and understand customers. For example: What technologies has a company bought? How much are they spending on it? Which partners do they work with? Having this intel, with a high degree of precision, allows vendors to perfect their Go-To-Market strategy. How much a […]
TAM, SAM, SOM: The Complete Guide to Market Sizing
Read the complete guide The Definitive Guide to TAM SAM SOM: Laying the Foundation for a Precise GTM Strategy Download Guide TAM (total addressable market) is the total revenue opportunity for a product or service if it achieved 100% market share. SAM (serviceable addressable market) is the portion of TAM that your business model, […]
How to Create an Ideal Customer Profile: Step-by-Step Guide
Download the complete guide: ICP Methodologies for the Modern Market Every company, whether an emerging startup or an established enterprise, faces a shared challenge: identifying where to focus resources in a vast, often overwhelming, market. This is where an Ideal Customer Profile (ICP) comes into play. An ICP is a clear description of the perfect […]
AWS Market Share 2025: Insights into the Buyer Landscape
Read the complete report The AWS Ecosystem in 2025 Download the Report As highlighted in our recent market report, AWS (Amazon Web Services) remains the dominant player in the “Cloud Wars” with Google Cloud Platform and Microsoft Azure in 2025. In fact, AWS market share now accounts for 30% of the global cloud infrastructure […]