Market Share Calculator

Knowing your worth as a company means more than just having a solid understanding of your discrete profitability. You also need to understand how your organization measures up next to your top competitors, and in the industry as a whole. Having these critical fiscal facts in your back pocket can provide your organization with strategic […]

What Is Technical Marketing?

At some point in your life, you will acquaint yourself with a “sneakerhead,” a cute term for a die-hard sneaker enthusiast. To a sneakerhead, a sneaker is much more than an essential component of the human wardrobe. The subculture surrounding sneakers has transformed shoes into an intricate form of self expression – it’s a culture […]

What is a Growth Engine?

Consistent growth is what enables a company to move from a startup to a top market competitor operating on a global scale. In order to achieve consistent growth, businesses must find a way to drive scalability and avoid the organizational roadblocks of underperformance and market interruptions. That’s where the growth engine comes in. When we […]

How to Build a Target Account List For Your Go-to-Market

Marketing teams often create highly detailed buyer personas, including their title/level of seniority, goals, challenges, purchase triggers, objections, background, behaviors, and a host of other details. In case you missed them, be sure to check out additional posts to learn about an Ideal Customer Profile (ICP) and Total Addressable Market (TAM). What is a Target Account? A […]

Enterprise Marketing: What, When, How, and Why

By Matt Hogan What is enterprise marketing, exactly? This is a question I recently asked myself while iterating on my responsibilities as HG Insights’  VP of Growth. Honestly, it wasn’t an easy one to answer. As someone working at a company that sells and markets to enterprise-level clients quite often, I considered a knowledge of enterprise […]

Step Up: HG United 2024

Step Up at HG United HG Insights came together this week for the annual HG United event on the Santa Barbara shoreline. Overlooking the Pacific, teams from around the world — Ukraine, Brazil, India, and Britain, to name a few — met, strategized, and learned about what’s in store in 2024 for HG. Across three […]

Google Cloud Market Share & Buyer Landscape in 2024

Read the complete report The Google Cloud Platform Ecosystem in 2024 Downaload the Report   As highlighted in our recent market report, Google Cloud Platform (GCP) remains locked in a heated competition with Amazon Web Services (AWS) and Microsoft Azure to capture market share. In the last six years, Google’s share of the cloud market […]

How Technology Intelligence Gives Sales Leaders a Head Start

As 2023 wraps, technology companies are under immense pressure to maintain aggressive revenue growth in an increasingly competitive global landscape. With 2024 planning underway, something is becoming clear to sales leaders — when you know your market, you can grow your market, finding the opportunities that competitors miss. However, insights that were once enough to […]