How AI Supports Sales and Marketing Collaboration, with Francis Brero
Francis Brero is the VP of AI Strategy at HG Insights, where he leads the company’s AI-native transformation across product and operations. With 15 years of experience across AI, data science, and product strategy, Francis focuses on how agentic workflows, unified GTM data, and machine intelligence can help teams work smarter and make better decisions. He previously co-founded MadKudu and built production AI systems used by leading B2B revenue organisations worldwide.
More Code Equals More Exposure
AI systems are non-deterministic; they produce different results from the same prompt each time, which makes behavior harder to predict, harder to test, and harder to trust in production. When you layer in hallucinations (AI confidently generating code that looks correct but isn’t) the risk compounds. These aren’t the kinds of bugs that show up in a code review. They’re subtle, they pass surface-level inspection, and they create vulnerabilities that are difficult to detect after the fact.
Solving AI Search Visibility for B2B Vendors With HG Insights’ New GEO and AEO Optimized Platform
According to the 2026 B2B Disconnect Report from TrustRadius, an HG Insights company, 63% of buyers used AI during research for a recent software purchase. The report also found that 83% of technology buyers shortlisted three or fewer vendors, underscoring the importance for vendors to better understand how these AI tools are influencing purchasing decisions at the moment buyers form their shortlists.
Top MarTech News From the Week of August 7th: Updates from Pipedrive, Klaviyo, Thryv, and More
Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the top headlines of the week in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from the week of August 7th, 2026.
HG Insights Launches GEO-Powered Software Review Platform
HG Insights, the leader in AI-powered revenue growth intelligence solutions, has announced the GEO-powered software review platform, evolving the TrustRadius vendor solution into HG Customer Voice, a full vendor intelligence solution.
How Data and AI Are Revolutionizing B2B Sales
In this episode, Francis Brero, VP of AI Strategy at HG Insights, shares insights on how AI is transforming sales, the importance of quality data, and practical strategies for leveraging AI effectively in sales processes.
HG Insights Unveils First GEO-Powered Review Platform for B2B Software Vendors
HG Insights, the leader in AI-powered revenue growth intelligence solutions ,announced the industry’s first GEO-powered software review platform, evolving the TrustRadius vendor solution into HG Customer Voice, a full vendor intelligence solution. For the first time, B2B technology vendors get AI search visibility monitoring, verified peer reviews, embedded technographic data, and expert optimization services in one place. As a result, vendors gain actionable insights into what products and services buyers are researching, what technologies companies are actually using, and what AI is informing the market.
HG Insights Unveils Industry’s First GEO-powered Software Review Platform
New GEO monitoring, technographic data on TrustRadius product pages, and GEO optimization services help vendors see and shape what AI tells buyers about their products
HG Insights launches AI software review monitoring
HG Insights has launched a software review platform designed to help B2B technology vendors track how artificial intelligence search tools describe their products. The service expands its TrustRadius vendor offering into a broader product called HG Customer Voice.
HG Insights launches AI software review monitoring
HG Insights has launched a software review platform designed to help B2B technology vendors track how artificial intelligence search tools describe their products. The service expands its TrustRadius vendor offering into a broader product called HG Customer Voice.