Context ’26: Redefining GTM Intelligence | Live product launch | Register Now

How AI Supports Sales and Marketing Collaboration, with Francis Brero

Share

Latest Posts

Chart showing AI share of voice benchmarks: 73% of B2B buyers now use AI in research, AI-search traffic converts at 14.2% versus 2.8% for Google organic, AI Overviews appear in up to 47% of searches, and MarTech companies show 42% higher AI intent.

Customer Voice

AI Share of Voice: Definition, Formula, and How to Track It

Comparison chart of sales intelligence platforms showing 58,000+ companies running ZoomInfo, 6sense, Demandbase, and HG Insights, with refresh cadence and scoring transparency by platform.

Account Scoring

Best Sales Intelligence Platforms and Tools for B2B GTM Teams in 2026

Infographic titled 'Layering Deeper Data on Top of Clay and Apollo.io.' A data card shows match rate for single source versus waterfall enrichment (40-60% single source, 80%+ waterfall), followed by a comparison: Apollo.io at 80-85% accuracy, non-Clay accounts averaging 1.10 data tools, Clay accounts averaging 1.93 data tools, and HG Insights covering 120M+ verified organizations. Caption: 48% of companies running Clay also run Apollo.io, showing most teams stack data sources instead of replacing them.

Data Enrichment

Apollo.io and Clay Alternatives for GTM Data Enrichment

Chart showing 1 in 1,800 Salesforce CRM installs also run a dedicated territory-design tool, with data points on enterprise adoption, Storyblok's 4M+ scored accounts, and 4x+ engagement lift from combining fit and intent data.

Signal-Based Selling

Territory Planning Software: Building an Account-Prioritization Workflow That Doesn’t Go Stale